Walmart to Acquire Digital Marketing Tech
Retail giant Walmart announced that it is acquiring technology from Thunder Industries to launch a self-service tool to help advertisers display ads targeting its stores’ shoppers. The self-service tool will enable suppliers to make and buy numerous versions of display ads and test them for effectiveness.
Retailers have been slower than big tech companies like Amazon, Google and Facebook to leverage targeted advertising to generate revenue. Target, Kroger and now Walmart are making the foray to not only drive sales, but to serve up offers that enhance the shopping experience, and drive repeat business.