Truist Buys Gamified FinTech Long Game
The seventh-largest bank in the nation, Truist, purchased a mobile app—Long Game—that rewards users for saving money. Launched in 2015, Long Game had 12 bank and credit union customers prior to the acquisition. The average user saves $60 per month.
The investment in gamification is intended to increase Truist’s market share. Interactive games are popular, particularly among younger consumers who’ve played them most of their lives. By incenting positive financial behaviors, Long Game provides a sticky experience that strengthens existing relationships—and attracts new customers too.