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Episode 164: Strategic Loyalty and Rewards in Germany and the USA

By
Digital Commerce Alliance
Digital Commerce Alliance
Episode 164: Strategic Loyalty and Rewards in Germany and the USA
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This week on Commerce Code we speak with Sam Panzer from Talon.One, which is based in Berlin, Germany. Sam is the Director of Industry Strategy at Talon.One, helping brands assess the business potential of refining their promotions and loyalty approach. We talk with Sam about:

What the retail and payments spaces look like in Germany – how that’s different from other markets like the UK and USA – and what that means for loyalty
Some of the challenges of different data rules and places where there are opportunities to build out better rewards and offers by being smarter about how to use data

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Episode 163: Creating Seamless Consumer Experiences in 2024

By
Commerce Code
Commerce Code
Episode 163: Creating Seamless Consumer Experiences in 2024
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This week on Commerce Code we speak with Jill Moser, the Senior Vice President of Global Loyalty and Offers at Mastercard Data & Services. Mastercard Data & Services is the professional services arm of Mastercard, enabling businesses to drive stronger value beyond the transaction. We’re planning to cover a lot of ground – including:

• Consumer preferences and discovery – are people still prioritizing experiences over things, and how does that change merchants’ approach to the market?
• How do we create seamless experiences for consumers? and
• We’ll get Jill’s perspective on the future of offers and loyalty as someone who’s worked with those programs in retail, banking and now at Mastercard.

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Episode 162: How Do Consumer Offers and Rewards Really Work?

By
Commerce Code
Commerce Code
Episode 162: How Do Consumer Offers and Rewards Really Work?
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This week on Commerce Code we speak with James Trocme, Chief Operating Officer at Points4Purpose. Points4Purpose is a pioneer in cause-related marketing, transforming consumer rewards into charitable gifts and giving consumers control over their rewards through CLO technology. James is a deep subject matter expert in the digital commerce space, so today we unpack the history, mechanics, and particulars of coupons, offers, points, and how all that evolved into an ecosystem that can support something as complex and sensitive as what P4P offers today.

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Episode 161: Consumers! Cards! Cash-back! And . . . Leather Wallets?

By
Commerce Code
Commerce Code
Episode 161: Consumers! Cards! Cash-back! And . . . Leather Wallets?
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This week on Commerce Code we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Laura Kelley, Associate Director, B2B Marketing at Valuedynamx. We’re talking about a study Valuedynamx ran to understand consumer preferences and plans relating to:
• cash-back vs. points vs. other rewards
• debit cards, credit cards, and leather wallets
• how AI might help tailor offers, points and redemption paths for consumers – and
fantasy football and what the word “football” means

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Episode 160: How Open Enrollment is Changing Consumer Engagement

By
Commerce Code
Commerce Code
Episode 160: How Open Enrollment is Changing Consumer Engagement
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This week on Commerce Code we speak with Mark Lesiw, Chief Commercial Officer at Olive and Jared Anderson, Head of Partnerships at Olive. Their company is an all-in-one embedded finance platform that powers instant rounding, matching and rewards by allowing consumers to enroll any card for rewards. Olive’s thesis is that enabling that kind of open enrollment helps fundraisers, money managers, loyalty programs and others to drive customer engagement – so that’s what we’re talking with Mark and Jared about today.

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Episode 159: The Summer Student Loan Episode

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Commerce Code
Commerce Code
Episode 159: The Summer Student Loan Episode
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This week on Commerce Code, Dan Currell, Chief Executive Officer of the Digital Commerce Alliance, is headed down the Student Loan Rabbit Hole in a big way – while keeping one eye on the retail, marketing, banking and fintech space that Commerce Code is always focused on.

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Episode 158: Better Data, Better Credit Scores, and Better Opportunities

By
Commerce Code
Commerce Code
Episode 158: Better Data, Better Credit Scores, and Better Opportunities
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This week on Commerce Code we speak with Rikard Bandebo from VantageScore and Christian Widhalm from Bloom Credit. We are talking about:

• Economic and social opportunity – how many thin file, no file and subprime consumers are there in the USA, why are there so many, and how does it impact them?
• Credit-building products – we’re seeing more companies offering products that are designed to help consumers build their credit – what’s driving that trend and what’s in it for companies?
• Credit data accuracy – how much of a problem is inaccurate credit data – and how can the system improve?

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Episode 157: Using Loyalty Platforms to Create Accessibility and Engagement

By
Commerce Code
Commerce Code
Episode 157: Using Loyalty Platforms to Create Accessibility and Engagement
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This week on Commerce Code we speak with Ericka Navarro, VP of Client Success at Rethink Loyalty. We are talking about how to create accessibility and engagement in loyalty rewards programs, breaking down the rewards business model in plain English, figuring out how the different players in the rewards space are behaving differently now, and talking about how people think and behave differently in an environment where their wallets are thinner.

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Episode 156: Laying Foundation for the Next Generation of e-Commerce

By
Commerce Code
Commerce Code
Episode 156: Laying Foundation for the Next Generation of e-Commerce
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This week on Commerce Code we speak with Alistair Cotton, Founder & CEO of Integrated Finance. Alistair and his team say their mission is to create infrastructure that enables the next generation of fintechs to build the future of financial services. Stay tuned for lowering barriers in fintech, a dive into some of the nitty-gritty of what Integrated Finance does, and a look at the future of fintech from Alistair’s perspective.

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Episode 155: Growing Customer Lifetime Value in Challenging Times

By
Commerce Code
Commerce Code
Episode 155: Growing Customer Lifetime Value in Challenging Times
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This week on Commerce Code we have a conversation about growing CLV during challenging times. We speak with Ivan Schwartz and James Trocme of Points4Purpose and Aaron Dauphinee of The Wise Marketer. Points4Purpose is a ‘plug-and-play’ loyalty platform in cause-related marketing and a longstanding player in the Australian market. Points4Purpose is launching in North America this summer, with a launch event on June 1st in Manhattan at the Australian Trade Commission.

You can register for this event using this link: https://events.humanitix.com/pointspurpose-us-launch-purpose-to-profit?_ga=2.195992620.143407546.1679891618-1117783409.1678738833

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