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Episode 171: Brand Advocacy: Big Opportunities . . . and Scary Stories

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Commerce Code
Commerce Code
Episode 171: Brand Advocacy: Big Opportunities . . . and Scary Stories
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This week on Commerce Code we speak with Surge Berg, Alexis Wiktorski and Jeff Zilberman of BN, an Augeo Company. BN uses AI to help brands enable employees and customers to be effective brand advocates. Their tools make it easy for brand advocates to create social media content, and they make it easy for companies to manage the risks that come along with social media brand advocacy. Today we’re talking about:

– What’s new in 2024
– The total brand advocacy opportunity – what can grassroots social media do for companies?
– Brand advocacy horror stories
– And finally – how companies can get their brand advocacy strategy started.

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Episode 170: Web3, Risk and the Future of Digital Commerce

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Commerce Code
Commerce Code
Episode 170: Web3, Risk and the Future of Digital Commerce
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This week on Commerce Code, Dan is coming back from a conference on Web3 at the University of Chicago – he was there to interview Ryne Miller, the former General Counsel of FTX U.S. They had a fascinating conversation and Dan is reflecting on some of his takeaways from the conference overall:

• Scandals and whether they have anything to do with Web3 or innovation
• Risk and innovation – and different kinds of risk
• Global markets and innovation

Stay tuned as we creep up and look over the precipice of the volcano at the risks and possibilities of Web3 and cryptocurrencies.

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Episode 169: The Art of Customer Engagement

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Commerce Code
Commerce Code
Episode 169: The Art of Customer Engagement
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This week on Commerce Code we speak with Avinash Chukka, Vice President of Product at Cardlytics. Avinash spoke at the DCA Summit at Mastercard this November, so we are following up on that session to unpack some of his key points. We’ll be talking about art vs. science in digital marketing, tactics to increase cardholder engagement through targeted offers, the marginal benefits of shaping cardholder spend by having better data on preferences, geo-fenced offers and more.

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Episode 168: The Resilient Consumer in 2024

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Commerce Code
Commerce Code
Episode 168: The Resilient Consumer in 2024
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This week on Commerce Code we speak with Debby Lee, Senior Director of Partnerships at Cartera, A Rakuten Company. As a division of Rakuten, Cartera is the largest source of Shop & Earn offers in the U.S. and Canada. And as we found out in the interview, Rakuten means “optimism” in Japanese. Indeed it’s an optimistic episode this week as we’re talking about the consumer in 2024 and holiday shopping as we round out 2023. We hit:
• Changes in consumer behavior – “the great trade-down” to more affordable brands
• Persistent spending among affluent consumers
• How this impacts loyalty program planning and execution in the coming year, and finally
• a look at how Black Friday and Cyber Monday performed and what that may mean for the rest of holiday shopping this year.

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Episode 167: Simplifying Card-Linked Offers at the Register

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Commerce Code
Commerce Code
Episode 167: Simplifying Card-Linked Offers at the Register
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This week on Commerce Code we speak with Jeff Mankoff, Founder & CEO of vPromos. We’re talking about current challenges with the CLO ecosystem and business models, as well as process and technology simplification as a potential disruptor in CLO and fintech more broadly.

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Episode 166: Optimizing Paid Media – The Power of Expertise and AI

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Commerce Code
Commerce Code
Episode 166: Optimizing Paid Media - The Power of Expertise and AI
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This week on Commerce Code we speak with Jeremy Frick, Amy Mullins and Natali Ryzhikova from BN, an Augeo Company. We’re talking AI, humans, paid media and organic media.

Brand Networks describes itself as pioneers in AI-driven social technologies that revolutionize global audience engagement—empowering organizations to deliver unrivaled brand experiences through authentic, scalable solutions that define the social landscape through technology innovation.

We’re going to unpack that in the interview –
• What does that mean in practice?
• What’s the role for human expertise?
• Where does AI fit in?
• How does AI do things humans couldn’t do themselves?
Where is it headed in the next few years?

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Episode 165: Receipts, Insights and Offers

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Commerce Code
Commerce Code
Episode 165: Receipts, Insights and Offers
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This week on Commerce Code we speak with Jehan Luth, CEO & Founder of Banyan. Banyan uses item-level receipt data to power commercial and consumer applications for merchants and financial institutions. We get Jehan’s angles on data, data exchange and data science in this interview.

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Episode 164: Strategic Loyalty and Rewards in Germany and the USA

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Digital Commerce Alliance
Digital Commerce Alliance
Episode 164: Strategic Loyalty and Rewards in Germany and the USA
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This week on Commerce Code we speak with Sam Panzer from Talon.One, which is based in Berlin, Germany. Sam is the Director of Industry Strategy at Talon.One, helping brands assess the business potential of refining their promotions and loyalty approach. We talk with Sam about:

What the retail and payments spaces look like in Germany – how that’s different from other markets like the UK and USA – and what that means for loyalty
Some of the challenges of different data rules and places where there are opportunities to build out better rewards and offers by being smarter about how to use data

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Episode 163: Creating Seamless Consumer Experiences in 2024

By
Commerce Code
Commerce Code
Episode 163: Creating Seamless Consumer Experiences in 2024
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This week on Commerce Code we speak with Jill Moser, the Senior Vice President of Global Loyalty and Offers at Mastercard Data & Services. Mastercard Data & Services is the professional services arm of Mastercard, enabling businesses to drive stronger value beyond the transaction. We’re planning to cover a lot of ground – including:

• Consumer preferences and discovery – are people still prioritizing experiences over things, and how does that change merchants’ approach to the market?
• How do we create seamless experiences for consumers? and
• We’ll get Jill’s perspective on the future of offers and loyalty as someone who’s worked with those programs in retail, banking and now at Mastercard.

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Episode 162: How Do Consumer Offers and Rewards Really Work?

By
Commerce Code
Commerce Code
Episode 162: How Do Consumer Offers and Rewards Really Work?
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This week on Commerce Code we speak with James Trocme, Chief Operating Officer at Points4Purpose. Points4Purpose is a pioneer in cause-related marketing, transforming consumer rewards into charitable gifts and giving consumers control over their rewards through CLO technology. James is a deep subject matter expert in the digital commerce space, so today we unpack the history, mechanics, and particulars of coupons, offers, points, and how all that evolved into an ecosystem that can support something as complex and sensitive as what P4P offers today.

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