Digital Payments Giants Vie for In-Store Sales
PayPal announced it’s bringing its Zettle product to the US. It will offer point-of-sale hardware and related services such as invoicing to small- and medium-sized merchants—estimated to be a $4 trillion market. Other digital payments players, i.e. Stripe, Square and Fiserv’s Clover are addressing the small business/in-store market as well.
As shoppers and merchants emerge from the pandemic, and lines between online and offline shopping blur, look for continued innovation in the payments space. Services associated with payments such as credit, discounts, billing and crypto that bring value to consumers are key to gaining market share.