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E-Link: Issue No. 84 – December 2020

By December 2, 2020April 9th, 2021No Comments
Rakuten and Google Pay Logo

Rakuten Enables Cash-Back Offers Via Google Pay

A newly announced collaboration between Rakuten In Store Network and Google Pay lets users earn cash back on card-linked offers for online and in-store purchases at participating retailers and restaurants. Consumers using the Google Pay app or a physical card stored in Google Pay are now eligible to receive cash-back rewards on purchases. Rakuten In Store Network is a performance advertising platform for driving in-store sales and traffic, and is part of leading e-commerce company Rakuten.

CardLinx Insight

Cash back programs, deals and rewards have made CardLinx member Rakuten the e-commerce powerhouse it is today. Since 1999, the company’s paid out more than $1.5 billion to consumers. A recent study found merchants offering cash back with Rakuten enjoyed an astounding lift of 100% in orders and buyers, over a control group of consumers not offered rewards.

Read Full Press Release
Fidel and Google Pay Logo

Fidel To Enhance The Google Pay Experience

Google Pay aims to generate more rewarding payment experiences for its US users by employing CardLinx member Fidel’s financial infrastructure API. Fidel lets Google Pay users earn instant cash back from select retailers, restaurants, grocery stores and other merchant partners on qualifying in-store and online transactions.

CardLinx Insight

Known for ability to power the payment experience worldwide, Fidel provides tools to build frictionless, real-time and personalized products on top of payment cards and/or apps. Look for this collaboration with Google Pay to generate new value for: Consumers demanding more convenience and rewards; merchants needing innovative ways to personalize offers and create loyalty; and card companies, (including CardLinx member Mastercard) vested in enhancing the digital commerce experience.

Facebook and Gavel

Antitrust Lawsuit Filed Against Facebook

Forty-six U.S. attorneys general, led by New York, and the Federal Trade Commission, filed suit against Facebook. They allege the social network, the largest in the world with more than 2.7 billion monthly active users across four apps, is an illegal monopoly. The lawsuit claims the company bought up its competition—Messenger, Instagram and WhatsApp—and is now operating with unchecked power and unfair advantage.

CardLinx Insight

This is the second tech giant to be in the crosshairs of the law in the past year. Alphabet’s Google was sued by the Justice Department and a group of state attorneys general earlier in 2020. At issue in this case is not so much pricing and innovation tamp down, but consumer protection.

Episode 41 Fintech Friday Podcast

Were We Right? Recap of 2020 Industry Predictions

At this time last year, the CardLinx Association CEO made 5 key predictions about what would happen in the industry in 2020. With perfect hindsight, find out how we fared. CardLinx President and CEO, Silvio Tavares and Fin-Tech Friday Producer, Rebecca Donahue recap major 2020 industry developments from a fin-tech, payments, data and card-linking point-of-view.

CardLinx members include the largest and most innovative companies in fin-tech, payments, retail, ecommerce and mobile wallets. Members include Microsoft, Samsung, Rakuten, UBS, RBC, Mastercard, Discover, Collinson, FIS, LVMH-24S, Hilton, Fidel, Augeo and many more in 17 countries and 4 continents.

We are bringing their insights from around the world straight to you in an informative new podcast called Commerce Code. The podcast features insights, interviews and the latest news from CardLinx members around the world. Stay connected and subscribe to Commerce Code.

david-josephs davinci
David Davinci Payments

While their transaction behaviors were once from Mars and Venus, they’re now meeting in the middle and we will share how and why. daVinci Payments will share two very recent shopper studies that illustrate the differences and similarities of how men and women shop and transact.

Hosted by: David Josephs, CEO, and Rodney Mason, CMO, of daVinci Payments

CardLinx hosts a live, interactive webinar each month featuring speakers from some of the most influential companies in the world. They share insights on important and relevant topics for your business—including the impact of Covid-19 on consumer credit behavior, mobile wallet adoption, card-linking and lending trends. The webinar is always free to members and non-members are invited to attend at $149 per registration. Members and non-members are encouraged to register now as space is limited.

Video Conference

CardLinx Meet-Ups

Curated 1:1 Video Meeting Among Webinar and Forum Attendees

CardLinx Meet-Ups is an opportunity to privately network one-on-one with another company attending the meeting. CardLinx Meet-Ups is available at all CardLinx online conferences and webinars. Please make sure to send all networking preferences to to [email protected] no later than Friday, January 8th for the next webinar and Friday, February 19th for CardLinx Europe.

CardLinx Digital Commerce Tracker

CardLinx Commerce Tracker

The CardLinx Forum brings to you an interactive world map that tracks the top 20 national economies of the world.

Stay up to date with the constantly changing restrictions and reopenings of economic activity related to Covid-19 with the CardLinx Commerce Tracker.

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