Fast Casual Chain Offers Bitcoin Rewards
Shake Shack is offering cryptocurrency as a customer reward. Consumers get 15% back on any purchase made with Cash Card, a debit card available to Cash App Users, and by buying items with Cash Boost, a rewards program available to Cash Card members.
Shake Shack is interested in expanding its customer base to include younger consumers, the demographic most likely to value bitcoin rewards. The new loyalty program will also help the company determine if and when it should begin accepting bitcoin as payment for its burgers, fries and shakes.