Farfetch Invests $200 Million Into Neiman Marcus
Online luxury retail platform Farfetch Ltd. is investing in Neiman Marcus. The investment will enable the luxury retailer to expand its brands overseas digitally, as well as more closely associate its e-commerce business with its in-store experience.
While consumers of luxury goods will always value physical interaction with humans, e-commerce technology will play an important role in this market. Payments translation, call centers and the ability to recognize online shoppers when they enter stores are just a few benefits an application such as Farfetch brings to the equation.