Skip to main content

E-Linx: Issue No. 85 – January 2021

By January 28, 2021January 29th, 2021No Comments
dca logo black

DCA Launches in Silicon Valley

Board member companies include Microsoft, Discover, FIS, Rakuten and TransUnion among others

View press release on PR Newswire.

The CardLinx Association announced the launch of the Digital Commerce Alliance (DCA) ( DCA is a global trade association focused on driving the future of digital commerce by promoting collaboration, education and technology standards in the areas of commerce, card-linking, mobile wallets and financial data. The CardLinx Association, the pre-eminent card-linking association founded in 2014, will operate as a division of DCA under the brand name CardLinx Forum ( alongside two additional divisions, the Mobile Wallet Forum and the Financial Data Forum

“We are pleased to formalize CardLinx’s long standing and multi-industry leadership in card-linking, as well as mobile wallets and financial data, by expanding the association to meet the growing needs of digital commerce leaders worldwide,” said Silvio Tavares, founder of the CardLinx Association and president and CEO of Digital Commerce Alliance. “By leveraging our existing base of members and services around the globe, we will keep the best of CardLinx and also forge ahead with new technologies that are increasingly central to all forms digital commerce.”

The DCA board of directors is comprised of global leaders from digital commerce companies including Microsoft, Rakuten, Discover, FIS, TransUnion, Collinson, Augeo/Figg and Fidel. Other prominent DCA member companies include Bank of America, UBS, Mastercard, Samsung, LVMH/24S and Hilton among others in over 10 countries and four continents.

Mladen Vladic, general manager of the FIS loyalty division and a DCA board member said, “FIS is excited to be working alongside fellow DCA board members to help shape the future of digital commerce by collaborating in the adoption of industry education and technology standards—something that will surely benefit businesses and consumers alike after years of increased digital adoption.”

Microsoft’s Neal Bernstein, another DCA board member, concurred: “Microsoft wholeheartedly supports the efforts of the Digital Commerce Alliance and the Financial Data Forum, specifically in its efforts to drive the future of trade. Consumers having control of how their data, and certainly their financial data, is used for their benefit is an important initiative for the industry.”

“The evolution of CardLinx has been remarkable,” said David Kristal, Augeo’s founder and CEO and a DCA board member. “The organization has garnered widespread interest and enthusiastic participation from leading companies across industry segments and around the world. Expanding the focus beyond card-linking to include mobile wallets and financial data provides a deeper pool of information and insight to share with members.”

The Digital Commerce Alliance includes three distinct divisions, each with a best-practices digital commerce focus that will be rolled out over the course of 2021:

1) CardLinx Forum drives interoperability and the elimination of friction in the card-linking and card-linked offers industry

2) Mobile Wallet Forum advances collaborative partnerships for the next generation of mobile commerce

3) Financial Data Forum promotes standardization and best practices for financial data transparency, security and interoperability

DCA’s motto is Trade for Good. “Our motto sums up our mission in three simple words,” Tavares said. “We are a trade association vested in driving the future of commerce, or trade, by making it a better, more friction-free experience for all parties, including consumers.”

DCA provides member services including digital commerce forums, curated partner introductions, podcasts—plus news and industry research. DCA, CardLinx Forum and Mobile Wallet Forum will host conferences beginning in the first half of 2021 with Financial Data Forum launching in the 4th quarter of 2021. Each of the subsidiary divisions offer a host of programs pertaining to their focus, including online/in-person collaborative conferences, interactive webinars, and access to best-practices education, technical certification, and technical standards work groups. Become a member. Sign up to attend our next event.


The Digital Commerce Alliance advances data-driven commerce by enabling innovative and measurable consumer experiences through standards, collaboration and technologies including card-linking, financial data and mobile wallets. DCA was created by the CardLinx Association (now the CardLinx Forum), the premier, multi-industry trade association founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. To learn more or to become a member of DCA or its affiliate divisions, CardLinx Forum, Mobile Wallet Forum and Financial Data Forum, visit

Read Full Press Release
augeo deluxe logo

Augeo Acquires Deluxe Rewards

Consumer, member and employee loyalty and engagement solutions leader Augeo announced its acquisition of Deluxe Rewards today. Deluxe Rewards’ patented, dual-currency technology lets CardLinx member Augeo offer unique, experiential rewards to end users for less cost with minimal levels of accrued liability.

CardLinx Insights

Augeo is seizing on a unique marketplace opportunity that enhances its offering and strengthens its competitive position. Using Augeo Deluxe Rewards, consumers won’t have to wait nearly as long to accumulate loyalty currency like points before redeeming.

Credit Card Stock Image

JP Morgan Acquires Global Loyalty Division Of Loyalty Group Holding

The largest bank in the U.S. has purchased the division of Loyalty Group Holdings that designs, administers and fulfills credit card loyalty and customer engagement programs The move suggests JPMS is betting on a travel comeback.

CardLinx Insights

The acquisition affirms that the connection between cards and travel isn’t going away, despite the challenges of the pandemic. Other banks, card issuers and payments and rewards technology players are following suit, enhancing their platforms as Americans resume planning vacations—and using points to pay.

Commerce Code Ep 46 Augeo

Convergence – How Leading Shopping Technologies Became One Commerce Ecosystem

In this inaugural edition of the Commerce Code Podcast, David Kristal, CEO of Augeo, discusses how card-linking, fin-tech, and digital loyalty are converging into one industry and what you can expect in 2021.

CardLinx members include the largest and most innovative companies in fin-tech, payments, retail, ecommerce and mobile wallets. Members include Microsoft, Samsung, Rakuten, UBS, RBC, Mastercard, Discover, Collinson, FIS, LVMH-24S, Hilton, Fidel, Augeo and many more in 17 countries and 4 continents.

We are bringing their insights from around the world straight to you in an informative new podcast called Commerce Code. The podcast features insights, interviews and the latest news from CardLinx members around the world. Stay connected and subscribe to Commerce Code.

Edenred headshot

CardLinx Forum February Webinar

Commerce With A Cause: Driving Digital Employee Engagement for Good with Anytime Pay

Wednesday, February 10th; 11:30am – 12:30am PST

How to improve your employee’s satisfaction and financial well-being? Many employers are taking steps to help their workforce navigate these uncertain times of financial insecurity. During this webinar we are going to talk about AnytimePay, a new feature from Edenred Benefits that allows participants to bridge the gap between paychecks, giving them access to food and groceries when they need it most.

Speaker | Ed Fleischmann, Chief Executive Officer – Edenred Benefits

Register Now

CardLinx hosts a live, interactive webinar each month featuring speakers from some of the most influential companies in the world. They share insights on important and relevant topics for your business—including the impact of Covid-19 on consumer credit behavior, mobile wallet adoption, card-linking and lending trends. The webinar is always free to members and non-members are invited to attend at $149 per registration. Members and non-members are encouraged to register now as space is limited.

Video Conference

DCA Meet-Ups

Curated 1:1 Video Meeting Among Webinar and Forum Attendees

DCA Meet-Ups is an opportunity to privately network one-on-one with another company attending the meeting. DCA Meet-Ups is available at all DCA online conferences and webinars. Please make sure to send all networking preferences to to [email protected] no later than Friday, February 5th for the next webinar and Friday, February 19th for CardLinx Europe.

Member Updates

payouts logo

We welcome Payouts Network to The CardLinx Association!

Payouts Network enables businesses to originate, approve and issue payments in near real-time to consumers, employees and businesses. Their platform transforms the complexity of payments into an economical, highly secure and fully transparent process that delivers the speed, security and control required by businesses and consumers. Payouts Network enables businesses to streamline their payment processes across multiple industries, including travel, hospitality, insurance, financial institutions, large employers and more.

Learn more at

pentadata logo

We welcome Pentadata Inc. to The CardLinx Association!

Pentadata is a new API platform that lets application developers access comprehensive financial data and machine learning signals to enable consumer digital engagement. Working with leading payment processors, financial data companies and banks, Pentadata gives developers a streamlined way to build apps that benefit both merchant and consumers by authenticating consumers and understanding their spending patterns, classifying consumer transactions by merchant type and location, posting a cash-back credit to the consumer’s account, and more.

Learn more at

Upcoming Conferences

CardLinx Europe Forum

Tuesday, Februrary 23,2021 | via Zoom

The Future of Payments is Contactless


Digital Commerce Alliance Forum

Tuesday, April 13, 2021 | Via Zoom

Commerce Reinvented: The Future of Digital Shopping


CardLinx West Forum

Wednesday, April 28, 2021 | via Zoom

Mobile Wallets and CLO in 2021


CardLinx Digital Commerce Tracker

CardLinx Commerce Tracker

The CardLinx Forum brings to you an interactive world map that tracks the top 20 national economies of the world.

Stay up to date with the constantly changing restrictions and reopenings of economic activity related to Covid-19 with the CardLinx Commerce Tracker.

Leave a Reply