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Card-LinkingE-LinxOnline Forum

E-Linx: Issue No. 70 – September 2019

By September 30, 2019January 28th, 2021No Comments
Fidel Founders

Fidel Raises $18 M

CardLinx member Fidel announced a fundraising of $18 mln including several A List fin-tech venture capital investors in the US. The London UK based card-linking API platform is a leading provider to loyalty programs in Europe and is expanding into North America and Asia.

CardLinx Insight

Fidel’s successful fundraising demonstrates the continued momentum of transaction data and card-linking data platforms among investors. For example, fellow CardLinx member company Cardlytics share price is up over 66% in the last year. Fidel’s fundraising is another strong signal of the current health and high expectations for the industry.

Microsoft, FIS, Fiserv/First Data Among Keynotes at CardLinx East – Register Now! (Forum Almost Full)

cardlinx east data driven commerce
groupon yelp joined graphic

Groupon Rumored To Be Buying Yelp

The Wall Street Journal reported that CardLinx member Groupon may be near a deal to acquire local listing app Yelp. According to the report, “A combination would create an online marketplace in which merchants could offer deals and customers could read reviews, make reservations or purchase goods or services.”

CardLinx Insight

Groupon and Yelp are two of the largest US publishers of card-linked offers. The deal signals that card-linked offers are maturing as a mainstream advertising channel. Groupon’s Groupon+ platform enables consumers to link their cards and redeem offers at merchants without the use of coupon, voucher or promo code. Yelp’s card-linked program is powered by CardLinx member Empyr and enables consumers to find local restaurants and merchants and receive a cash back discount. The combination of the two companies would result in one of the largest card-linked offer platforms in the US with access to millions of local merchant offers and millions of card-holders.

Member Updates

augeo and motivaction logo

Augeo Acquires Motivaction

CardLinx member Augeo announced today it has acquired MotivAction. Together they represent a worldwide leader and one of the most comprehensive providers in the enterprise engagement space. The combined company will have more than $300 million in annual revenue and will manage domestic and international programs for many of the world’s largest companies. The combined organizations will provide unparalleled solutions in employee, customer, and sales channel engagement.

bumped logo

We welcome Bumped to The CardLinx Association

Bumped is a tech company that enables consumers to shop at popular retailers and restaurants while being rewarded with the merchant’s stock. The company builds one-to-one relationships between brands and their customers, turning loyal consumers into shareholders. Bumped was founded in 2017 by David Nelsen who saw the opportunity for a fresh approach to loyalty and rewards. Bumped is based on Nelsen’s beliefs that everyone deserves to be an owner and brands deserve a reward that builds over time. Learn more at

Upcoming CardLinx Conferences

Capitol of United States Building


October 22, 2019 | Washington, DC

Digitalization Personalization is now deployed everywhere, from banking and aviation to mobile phones and refrigerators but its real power is the ability to streamline daily routines while providing value.

Consumers have adopted new technologies and are embracing data and analytics in commerce. Come meet the leaders who are using digital personalizaton, consumer behavior, data analysis, and retail branding to connect shoppers on-line and in-store.

Toronto Needle and Skyline


November 6, 2019 | Toronto, CA

As consumers become more tech savvy, there has been an increase in creative digital loyalty programs to engage consumers. In Canada, digital loyalty has become a big opportunity for retailers and technology companies to connect directly with their customers. At this CardLinx Forum, hear from the leading banks, technology companies and retailers on how they are combining the latest technologies to bring together online to offline commerce.

Big Ben and Parlament building


December 4, 2019 | London, UK

New commerce technologies and regulations have begun to radically transform the face of consumer experiences across all European markets. This conference brings together the leading digital companies, banks, card-linked technology companies, payment processors, and payment networks from the largest and most innovative commerce markets in Europe. Come hear from these companies on the future of online to offline commerce.

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