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Card-LinkingE-LinxOnline Forum

E-Linx: Issue No. 69 – August 2019

By August 28, 2019January 28th, 2021No Comments
apple card screenshot

Apple Card Launches with a Cash Backed Card-Linked Offers

Apple launched for all customers in the U.S. in mid August. Customers are able to apply for the card through the Wallet app on the iPhone, available for immediate use through Apple Pay. The titanium Apple Card credit card is powered by a partnership between Apple, Goldman Sachs and MasterCard and works as a traditional credit card. Users are incentivized to adopt the mobile-enabled Apple Pay with the Apple Card with up to 3% cash back offers. Uber is the first cash back discount offer but Apple is reported to be working with many other merchants to provide cash back offers.

top 10 women grid

CardLinx Top 10 Women in Online-to-Offline Commerc

As today’s fin-tech, bankin, e-commerce and digital advertising companies head for the next decade, it’s crucial that they position themselves for the next stage of growth. To lead their organizations into the future, many have influential women executives at the helm that are driving change, innovation and opportunity.

The CardLinx Association researched and identified the top women at the forefront of the industry and identified the leaders making unprecedented strides in online-to-offline commerce.To create the CardLinx Top 10 Women in Online-to-Offline Comerce, The CardLinx Association evaluated numerous candidates and identified ten stand out individuals who are:

  • Demonstrated leaders in innovation
  • Acknowledged as industry leaders by their peers
  • Leaders of significant business/organizations

Congratulations to the CardLinx Top 10 Women in Online-to-Offline Commerce for 2019!

mastercard logo on mobile device screen

MasterCard Acquires Nets – Biggest Acquisition Ever

MasterCard will buy Nets for 2.85 billion euros ($3.19 billion).This move was made 24 hours after the Federal Reserve announced the U.S. would develop and launch a nationally available real time payments system. With their acquisition of Nets, MasterCard will have access to an electronic billing and payments platform that offers clearing and instant payment services. Nets is one the leading payment franchises in the Nordic region of Europe. This market includes a number of the most tech-savvy nations in Europe such as Sweden, Norway and Finland.

retail me not logo

Member Updates

We welcome RetailMeNot to The CardLinx Association

Having facilitated $4.9 billion global sales in 2018, RetailMeNot is a leading savings destination that influences purchase decisions through the power of savings. By connecting partners with its active, engaged shopping audience, RetailMeNot drives growth for more than 70,000 brands internationally.

RetailMeNot is dedicated to delivering innovative promotional media solutions including coupons and codes, cash back offers, discount gift cards and browser extensions, to help its brand partners achieve their goals. The company has 13 million active email subscribers and has facilitated $1 billion in revenue with its in-store solution.

RetailMeNot is a wholly owned subsidiary of Harland Clarke Holdings. To learn more, visit

Upcoming CardLinx Conferences

Capitol of United States Building


October 22, 2019 | Washington, DC

Digitalization Personalization is now deployed everywhere, from banking and aviation to mobile phones and refrigerators but its real power is the ability to streamline daily routines while providing value.

Consumers have adopted new technologies and are embracing data and analytics in commerce. Come meet the leaders who are using digital personalizaton, consumer behavior, data analysis, and retail branding to connect shoppers on-line and in-store.

Toronto Needle and Skyline


November 6, 2019 | Toronto, CA

As consumers become more tech savvy, there has been an increase in creative digital loyalty programs to engage consumers. In Canada, digital loyalty has become a big opportunity for retailers and technology companies to connect directly with their customers. At this CardLinx Forum, hear from the leading banks, technology companies and retailers on how they are combining the latest technologies to bring together online to offline commerce.

Big Ben and Parlament building


December 4, 2019 | London, UK

New commerce technologies and regulations have begun to radically transform the face of consumer experiences across all European markets. This conference brings together the leading digital companies, banks, card-linked technology companies, payment processors, and payment networks from the largest and most innovative commerce markets in Europe. Come hear from these companies on the future of online to offline commerce.

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