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Commerce Feed: Issue No. 3 – April 2021

Apps and Advertisers Look for New Ways to Target Users: Apple Ads

As Apple makes it harder to target iPhone users with ads, industry players weigh various responses, including updating payment models and devising new advertising techniques. Apple’s changes to its iPhone software are to protect consumer privacy, letting users decide whether or not they want their activity tracked via their mobile devices.
DCA Insight
The announcement by Apple is part of a growing trend toward consumer autonomy and privacy. Giving consumers control over their data via opt-in puts them in charge—and lets them get direct benefit from information about their search history and buying behavior. Taking power out of the hands of gaming companies, social media and ad-tech providers puts consumers in the driver’s seat. Watch for more developments in consumers’ favor within our industry.

DCA Member Cardlytics to Acquire Bridg

Advertising platform and DCA member Cardlytics announced it is acquiring customer data platform Bridg. Once integrated, Bridg’s SKU-level insights will empower marketers to understand better, target and engage consumers. The transaction is valued at approximately $350 million. This announcement comes just weeks after Cardlytics’ acquisition of transaction-based advertising platform Dosh was completed.
DCA Insight
Since its founding, Cardlytics has focused on providing a broad view into consumer spending with a detailed understanding of a customer’s individual project preferences. With the incorporation of Bridg’s SKU-level data into the mix, marketers will have the ability to deliver even more reach. Both organizations are known for their commitment to a privacy-first approach. This most recent move has the potential to revolutionize the industry.

Luxury Retail Sales Surge and Benefit DCA Member LVMH, World’s Largest Upscale Retailer

Defying the pandemic’s drag on the economy worldwide, DCA Member company LMVH 24S is experiencing strong sales and driving record-high share prices across the luxury goods sector. LVMH is the world’s largest luxury company and includes brands such as Louis Vuitton and Tiffany’s.
DCA Insight
LVMH has long been considered the bellwether of the luxury segment. The recently reported uptick reflects the demand for luxury goods in the US and China, where accelerated vaccination efforts have gathered steam. The surge in luxury spending also demonstrates how the pandemic has not harmed upscale consumers in the same way as average consumers. While certain merchants struggle to adapt, luxury goods (i.e., leather bags, watches and jewelry) continue to sell well in an increasingly strong market.
Alibaba App Logo

Alibaba Blindsided by Upstart PinDuoDuo

Pinduoduo Inc., a five-year-old e-commerce app based in China that turns shopping into a game, has surpassed Chinese e-commerce giant Alibaba in terms of users. Pinduduo ended 2020 with 788.4 million users compared to Alibaba’s 779 million.
DCA Insight
This news shows how quickly e-commerce supremacy can be upended and is a lesson for large incumbent players including Amazon. Challengers with something different to offer—in this case the opportunity for shoppers to congregate, browse and be entertained virtually—can take market share.

Episode 58: The Increasing Role of Corporations in Social Causes

This week on Commerce Code, we speak with Carl Preller, CEO of points4purpose, about how commerce loyalty is being reinvented around a new commerce theme with a conscience. Points4purpose is a fin-tech company that allows consumers to earn cashback when making purchases and then donate that cash to charities of the consumers choosing.

Digital Commerce Alliance members include the largest and most innovative companies in fintech, payments, retailing, e-commerce and mobile wallets. Members include Microsoft, Samsung, Rakuten, UBS, RBC, Mastercard, Discover, FIS, LVMH-24S, Hilton, Fidel, Augeo, Collinson and many more in 17 countries and 4 continents.
We bring their insights from around the world straight to you in an informative new podcast called Commerce Code. The podcast features insights, interviews and the latest news from DCA members around the world. Stay connected and subscribe to Commerce Code.

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CardLinx Forum May Webinar

Affinity Solutions: The Power of Real-Time Data for Merchants

Tuesday, May 28th | 10:00am – 11:00am PST

How do marketers, agencies and media organizations meet the demand for emotionally resonant experiences that enrich people’s lives? Learn more about how high fidelity signals into consumers’ purchase behavior derived from where, when and how they shop are driving engagement and loyalty.

Speaker | Jonathan Silver, Chief Executive Officer – Affinity Solutions

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CardLinx Forum (a division of DCA) hosts a live, interactive webinar each month featuring speakers from some of the world’s most influential companies. They share insights on important and relevant topics for your business—including the impact of Covid-19 on consumer credit behavior, mobile wallet adoption, card-linking and lending trends. The webinar is always free to members and non-members are invited to attend at $99 per registration. Members and non-members are encouraged to register now as space is limited!

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DCA Meet-Ups is an opportunity to network one-on-one with another company attending the meeting privately. DCA Meet-Ups is available at all online conferences and webinars. Please make sure to send all networking preferences to rebecca@digcomall.org no later than Monday, May 3rd, 2021, for the May Webinar on Tuesday, May 28, 2021.

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Mobile Wallets and CLO in 2021

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