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Square’s High Growth Rate Decelerates

Digital payments company Square experienced significant growth driven by the pandemic: The need to deposit and spend dollars by consumers receiving stimulus checks helped the consumer cash application grow to 40 million consumers. While still high, growth slowdowns have been reported now that the government programs have ended.

DCA Insight:

Watch for new trends to accelerate the industry. The organization’s efforts to bring more merchants on board to accept digital payments will drive growth, as will acceptance of debit payments and split payments (i.e. via AfterPay, which Square in the process of acquiring) and supporting bitcoin. Strategies that help Square become a bigger part of the consumer’s shopping experience will take priority, and likely pay off.

Fintech Start-Up Plaid Enters Payments Space

One year after an antitrust suit blocked Plaid’s sale to Visa, the company is announcing another move into the payments business. The company, which makes software that lets banks and other fintechs plug into their user’s financial accounts, with permission to validate balances and other details, won’t be involved in moving money as part of this recent move.

DCA Insight:

The new program will use its software to help consumers and businesses more easily make digital payments funded by their bank accounts. Look for other payment processors and tech companies in the US, Canada and Europe to follow suit.

Credit Cards and Crypto Come Together

DCA member Mastercard and cryptocurrency company Bakkt Holdings Inc. have joined forces to allow consumers to make credit and debit card payments—and earn rewards—using bitcoin.

DCA Insight:

The partnership has significant potential: Big banks offering crypto cards powered by Bakkt, can potentially reach a large number of consumers. What remains to be seen is whether financial institutions are willing to make such a bold move, and whether consumer demand is high enough to make it worthwhile.

Loyalty Solution Thanks Again Partners with Pentadata 

DCA member Pentadata announced it has partnered with Thanks Again. The agreement enables Thanks Again to enhance its offering, an account-linked program that lets members automatically earn rewards when they shop, park, or dine at retailers in and around airports in North America.

DCA Insight:

Increasingly those in the digital commerce ecosystem are recognizing that data ownership belongs with the consumer and that the consumer should be the one to benefit from its use. We’re moving toward a new normal where data mining and screen scraping is being replaced by consumer permission-based data access and sharing, and anytime opt-outs.

EPISODE 89: Charitable Giving & Powerful Consumer Brands – A Thanksgiving Conversation with Gregg O’Neill from in/PACT

This week on Commerce Code we speak with Gregg O’Neill, Chief Revenue Officer at in/PACT, about the intersection of individual giving, consumer brand connection and digital commerce. in/PACT is a longstanding player in connecting commerce to philanthropic causes.
Digital Commerce Alliance members include the largest and most innovative companies in fintech, payments, retailing, e-commerce and mobile wallets. Members include Microsoft, Samsung, Rakuten, UBS, RBC, Mastercard, Discover, FIS, LVMH-24S, Hilton, Fidel, Augeo, Collinson and many more in 17 countries and 4 continents.
We bring their insights from around the world straight to you in an informative new podcast called Commerce Code. The podcast features insights, interviews and the latest news from DCA members around the world. Stay connected and subscribe to Commerce Code.
Google Pay

Google Pay Joins Digital Commerce Alliance! 

With Google Pay, you are able to send money to a friend, start a group to split expenses for dinner, bills, rent, and more. You can also stay on top of your money by seeing your recent transactions and other insights on your spending. Find past purchases, loyalty cards, offers – even online ordering – all in one place. You can also earn cashback rewards when you activate offers from your favorite businesses and make everyday purchases. With privacy and security built into every payment, using Google Pay is safer than swiping your card or paying with cash.

For more information visit,

VantageScore Joins Digital Commerce Alliance! 


VantageScore Solutions develops consumer credit scoring models that combine the need for both financial inclusivity and dependable predictiveness across all scoring ranges. As a result, lenders using VantageScore can extend credit to those who have been historically marginalized, including minority and lower-to-middle income Americans. VantageScore Solutions was launched in 2006 and is owned by America’s three national credit reporting companies (CRCs) – Equifax, Experian, and TransUnion.
For more information visit,

Vive Plus, Eficasia & Iké Asistencia Join Digital Commerce Alliance! 

Vive Plus –
Vive Plus is dedicated to designing, implementing, and administering rewards, CLO and benefits programs under different schemes with national and international coverage.
They were the first company in Mexico to launch Cash Back programs (Card Linked Offers) for both debit and credit cardholders with coverage in Mexico and the United States.
Eficasia is a branch of Iké Grupo Empresarial, a multinational assistance company with over 30 years of service and presence in Argentina, Colombia, Brazil and Mexico. Eficasia has operated Contact Centers since 2005 and is generating efficient processes, immediate responses, and maximizing technology to achieve and surpass their client’s expectations.
Iké Asistencia –
Iké Asistencia is a company with over 30 years of experience in the industry, working 24/7, offering different solutions to their users like medical support, home improvement services, road assistance, legal advice, wellness programs, travel protection and much more. Currently, they provide more than 1.9 million services per year to 42.6 million users in 4 different countries.

CardLinx Forum December Webinar

Data: The Fuel Transforming Customer Experiences

Wednesday, December 16th | 9am – 10am PST

With companies competing against each other for customer engagement, innovation and best data practices will be essential for success. Knowing what to do with the data you are gathering will be crucial for your success. In this session, we will cover the top 5 data innovations that will change the way you think about your customers in 2022.

Speakers | Jean Perez, Head of Data & Analytics – Collinson Valuedynamx

Register Now

CardLinx Forum (a division of DCA) hosts a live, interactive webinar each month featuring speakers from some of the world’s most influential companies. They share insights on important and relevant topics for your business—including the impact of Covid-19 on consumer credit behavior, mobile wallet adoption, card-linking and lending trends. The webinar is always free to members and non-members are invited to attend at $99 per registration. Members and non-members are encouraged to register now as space is limited!

Upcoming Conferences

Digital Commerce Alliance Forum

Tuesday, March 22, 2022 | San Francisco, CA

Bitcoin and Cryptocurrency: How the Roles of Currency and Technology Are Evolving

Reserve Your Spot

Mobile Wallet Forum

Tuesday, April 26, 2022 | Las Vegas, NV

Mobile Wallets and Contactless Payments: What’s Driving the Next Generation of Mobile Commerce?

Reserve Your Spot

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Financial Data Forum

Tuesday, May 17, 2021 | Washington, DC

Data Personalization, Transparency, Security, Interoperability: How Best Practices Apply

Reserve Your Spot

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