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LATEST EPISODE

Episode 162: How Do Consumer Offers and Rewards Really Work?

This week on Commerce Code we speak with James Trocme, Chief Operating Officer at Points4Purpose. Points4Purpose is a pioneer in cause-related marketing, transforming consumer rewards into charitable gifts and giving consumers control over their rewards through CLO technology. James is a deep subject matter expert in the digital commerce space, so today we unpack the history, mechanics, and particulars of coupons, offers, points, and how all that evolved into an ecosystem that can support something as complex and sensitive as what P4P offers today.

Commerce Code
Commerce Code
Episode 162: How Do Consumer Offers and Rewards Really Work?
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Previous Commerce Code Episodes

Episode 161: Consumers! Cards! Cash-back! And . . . Leather Wallets?

This week on Commerce Code we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Laura Kelley, Associate Director, B2B Marketing at Valuedynamx. We're talking about a study Valuedynamx ran to understand consumer preferences and plans relating to: • cash-back vs. points vs. other rewards • debit cards, credit cards, and leather wallets • how AI might help tailor offers, points and redemption paths for consumers - and fantasy football and what the word "football" means

Commerce Code
Commerce Code
Episode 161: Consumers! Cards! Cash-back! And . . . Leather Wallets?
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Episode 160: How Open Enrollment is Changing Consumer Engagement

This week on Commerce Code we speak with Mark Lesiw, Chief Commercial Officer at Olive and Jared Anderson, Head of Partnerships at Olive. Their company is an all-in-one embedded finance platform that powers instant rounding, matching and rewards by allowing consumers to enroll any card for rewards. Olive’s thesis is that enabling that kind of open enrollment helps fundraisers, money managers, loyalty programs and others to drive customer engagement - so that’s what we're talking with Mark and Jared about today.

Commerce Code
Commerce Code
Episode 160: How Open Enrollment is Changing Consumer Engagement
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Episode 159: The Summer Student Loan Episode

This week on Commerce Code, Dan Currell, Chief Executive Officer of the Digital Commerce Alliance, is headed down the Student Loan Rabbit Hole in a big way - while keeping one eye on the retail, marketing, banking and fintech space that Commerce Code is always focused on.

Commerce Code
Commerce Code
Episode 159: The Summer Student Loan Episode
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Episode 158: Better Data, Better Credit Scores, and Better Opportunities

This week on Commerce Code we speak with Rikard Bandebo from VantageScore and Christian Widhalm from Bloom Credit. We are talking about: • Economic and social opportunity - how many thin file, no file and subprime consumers are there in the USA, why are there so many, and how does it impact them? • Credit-building products - we’re seeing more companies offering products that are designed to help consumers build their credit - what’s driving that trend and what’s in it for companies? • Credit data accuracy - how much of a problem is inaccurate credit data - and how can the system improve?

Commerce Code
Commerce Code
Episode 158: Better Data, Better Credit Scores, and Better Opportunities
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Episode 157: Using Loyalty Platforms to Create Accessibility and Engagement

This week on Commerce Code we speak with Ericka Navarro, VP of Client Success at Rethink Loyalty. We are talking about how to create accessibility and engagement in loyalty rewards programs, breaking down the rewards business model in plain English, figuring out how the different players in the rewards space are behaving differently now, and talking about how people think and behave differently in an environment where their wallets are thinner.

Commerce Code
Commerce Code
Episode 157: Using Loyalty Platforms to Create Accessibility and Engagement
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Episode 156: Laying Foundation for the Next Generation of e-Commerce

This week on Commerce Code we speak with Alistair Cotton, Founder & CEO of Integrated Finance. Alistair and his team say their mission is to create infrastructure that enables the next generation of fintechs to build the future of financial services. Stay tuned for lowering barriers in fintech, a dive into some of the nitty-gritty of what Integrated Finance does, and a look at the future of fintech from Alistair's perspective.

Commerce Code
Commerce Code
Episode 156: Laying Foundation for the Next Generation of e-Commerce
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Episode 155: Growing Customer Lifetime Value in Challenging Times

This week on Commerce Code we have a conversation about growing CLV during challenging times. We speak with Ivan Schwartz and James Trocme of Points4Purpose and Aaron Dauphinee of The Wise Marketer. Points4Purpose is a ‘plug-and-play' loyalty platform in cause-related marketing and a longstanding player in the Australian market. Points4Purpose is launching in North America this summer, with a launch event on June 1st in Manhattan at the Australian Trade Commission. You can register for this event using this link: https://events.humanitix.com/pointspurpose-us-launch-purpose-to-profit?_ga=2.195992620.143407546.1679891618-1117783409.1678738833

Commerce Code
Commerce Code
Episode 155: Growing Customer Lifetime Value in Challenging Times
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Episode 154: Opportunities and Risks in Digital ID

This week on Commerce Code we speak with Briana Cohen of TransUnion and Susan Tyburski of Pipl. TransUnion is one of the Big Three credit reporting agencies – with more than 200 million files on credit-active consumers in the U.S. Pipl collects, cross-references, and connects online identity information in the effort to fight fraud. We are discussing: • Recent changes in identity verification – and what breakthroughs are ahead. • Privacy, data ownership and consumer control – where we are now on these key digital I.D. issues, and where we’re headed. • The role consumers play – how aware and bought in are they to the kinds of initiatives these two companies are undertaking now.

Commerce Code
Commerce Code
Episode 154: Opportunities and Risks in Digital ID
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Episode 153: Innovating for Financial Inclusion

This week on Commerce Code we speak with Janitra Taylor, Head of Product at MoCaFi. MoCaFi is a banking and technology company specifically focused on providing services to un-banked and under-banked people of color in an effort to positively impact the wealth gap. Topics of conversation include: • Who's under-banked and un-banked - what's the size of that problem • Barriers to getting better financial services and how tech innovation can make a difference • How MoCaFi is approaching these challenges and some of the successes they've seen • The future and their dreams for what this all looks like when they've accomplished MoCaFi's goals and start to set new ones

Commerce Code
Commerce Code
Episode 153: Innovating for Financial Inclusion
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