This week on Commerce Code we speak with Jeff Mankoff, Founder & CEO of vPromos. We're talking about current challenges with the CLO ecosystem and business models, as well as process and technology simplification as a potential disruptor in CLO and fintech more broadly.
This week on Commerce Code we speak with Jeremy Frick, Amy Mullins and Natali Ryzhikova from BN, an Augeo Company. We're talking AI, humans, paid media and organic media. Brand Networks describes itself as pioneers in AI-driven social technologies that revolutionize global audience engagement—empowering organizations to deliver unrivaled brand experiences through authentic, scalable solutions that define the social landscape through technology innovation. We’re going to unpack that in the interview - • What does that mean in practice? • What’s the role for human expertise? • Where does AI fit in? • How does AI do things humans couldn’t do themselves? Where is it headed in the next few years?
This week on Commerce Code we speak with Jehan Luth, CEO & Founder of Banyan. Banyan uses item-level receipt data to power commercial and consumer applications for merchants and financial institutions. We get Jehan's angles on data, data exchange and data science in this interview.
This week on Commerce Code we speak with Sam Panzer from Talon.One, which is based in Berlin, Germany. Sam is the Director of Industry Strategy at Talon.One, helping brands assess the business potential of refining their promotions and loyalty approach. We talk with Sam about: What the retail and payments spaces look like in Germany - how that's different from other markets like the UK and USA - and what that means for loyalty Some of the challenges of different data rules and places where there are opportunities to build out better rewards and offers by being smarter about how to use data
This week on Commerce Code we speak with Jill Moser, the Senior Vice President of Global Loyalty and Offers at Mastercard Data & Services. Mastercard Data & Services is the professional services arm of Mastercard, enabling businesses to drive stronger value beyond the transaction. We're planning to cover a lot of ground - including: • Consumer preferences and discovery - are people still prioritizing experiences over things, and how does that change merchants' approach to the market? • How do we create seamless experiences for consumers? and • We'll get Jill's perspective on the future of offers and loyalty as someone who's worked with those programs in retail, banking and now at Mastercard.
This week on Commerce Code we speak with James Trocme, Chief Operating Officer at Points4Purpose. Points4Purpose is a pioneer in cause-related marketing, transforming consumer rewards into charitable gifts and giving consumers control over their rewards through CLO technology. James is a deep subject matter expert in the digital commerce space, so today we unpack the history, mechanics, and particulars of coupons, offers, points, and how all that evolved into an ecosystem that can support something as complex and sensitive as what P4P offers today.
This week on Commerce Code we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Laura Kelley, Associate Director, B2B Marketing at Valuedynamx. We're talking about a study Valuedynamx ran to understand consumer preferences and plans relating to: • cash-back vs. points vs. other rewards • debit cards, credit cards, and leather wallets • how AI might help tailor offers, points and redemption paths for consumers - and fantasy football and what the word "football" means
This week on Commerce Code we speak with Mark Lesiw, Chief Commercial Officer at Olive and Jared Anderson, Head of Partnerships at Olive. Their company is an all-in-one embedded finance platform that powers instant rounding, matching and rewards by allowing consumers to enroll any card for rewards. Olive’s thesis is that enabling that kind of open enrollment helps fundraisers, money managers, loyalty programs and others to drive customer engagement - so that’s what we're talking with Mark and Jared about today.
This week on Commerce Code, Dan Currell, Chief Executive Officer of the Digital Commerce Alliance, is headed down the Student Loan Rabbit Hole in a big way - while keeping one eye on the retail, marketing, banking and fintech space that Commerce Code is always focused on.
This week on Commerce Code we speak with Rikard Bandebo from VantageScore and Christian Widhalm from Bloom Credit. We are talking about: • Economic and social opportunity - how many thin file, no file and subprime consumers are there in the USA, why are there so many, and how does it impact them? • Credit-building products - we’re seeing more companies offering products that are designed to help consumers build their credit - what’s driving that trend and what’s in it for companies? • Credit data accuracy - how much of a problem is inaccurate credit data - and how can the system improve?
