. . . and DCA members are meeting in Manhattan on November 8th to talk about it. EXACTLY THREE MONTHS FROM TOMORROW, on Nov. 8th at Mastercard’s offices in Manhattan,...
On the buying journey, there's a fine line between Friction and Fun This week I’ve had conversations with several DCA members as we work together to identify and reduce or...
DCA members are learning from each other how to source and responsibly use new data types Rakuten and Banyan – both DCA members – were recently featured in a PYMNTS...
We've had several recent conversations with DCA members about reducing friction. But do we always want to reduce friction? Low-friction commerce is good. We see products we like, we transact with a...
If Points become more fungible, do they still drive consumer engagement? This week I was talking with a new DCA member – Points4Purpose – about setting consumer rewards “free.” Old-school...