Board Members

Meet the Board Members of DCA-CardLinx

CEO, VantageScore, Chariman

Silvio Tavares

Silvio Tavares is an experienced CEO, senior executive, public company board director and thought leader with over 15 years of experience in the financial services and digital commerce industries. Mr. Tavares is the Chairman and founding CEO of The Digital Commerce Alliance, a leading global trade association. DCA founding members include Bank of America, Microsoft, MasterCard, Discover, Fiserv/ First Data among others.

He serves as a Director on the board of CSG International (NASDAQ:CSGS) a leading digital engagement and payment services provider to the mobile and cable industries. He was previously Senior Vice President and Global Head of the Information Products business at Visa, where he led a business unit generating several hundred million dollars in annual sales and successfully launched key new industry leading products in the areas of payment fraud detection, digital marketing and merchant loyalty. Mr. Tavares joined Visa from First Data (now a unit of Fiserv), where he was Senior Vice President and Global Head of the Information and Analytics Business Unit. At First Data, Tavares patented and launched First Data’s U.S. macro-economic spending indicator, among several other groundbreaking data analytics products. He began his career at AT&T where he authored one of the earliest business method patents for web-based payments. Silvio has authored over fifteen granted or pending patents in the fields of digital commerce, electronic payments and payments analytics.

Mr. Tavares earned a Juris Doctor degree from the Boston University School of Law (Oxford University Program), an MBA from Boston College and a Bachelor of Science Degree in Electrical and Computer Engineering from Tufts University. In addition to English, he speaks Portuguese, Spanish and French fluently.

Paul Transunion
Senior Vice President, Financial Services, Transunion

Paul Siegfried

Paul joined TransUnion in 2015 as the leader of the TransUnion’s Card organization, including both Market Strategy and Market Development. Transunion would become the first data platform to be represented on The CardLinx Association board of directors. Pauls teams at Transunion gather client needs, collect market intelligence and deliver thought leadership and solutions to the market.

Prior to joining TransUnion, Paul spent 12 years at Fifth Third Bank as Director of the Credit Card lines of business. Key contributions over the last decade include developing and leading the strategy resulting in ten-fold growth of the business to $2.6B in assets. A major component driving growth of profitability has been the ability to leverage the knowledge and manpower of key strategic partners such as TransUnion, MasterCard, Argus, Zoot, Vantiv and TSYS. Additionally, Paul was responsible for Fifth Third Student Lending from 2012–2014 and the associated partnership with Sallie Mae.

Paul spent 1996-2003 with Visa Sales and departed as the Midwest Regional Manager.

David Kristal figg augeo
CEO, Augeo; Executive Chair, Figg

David Kristal

David is the Founder and CEO of Augeo (augeomarketing.com), a leading loyalty and engagement platform company based in St. Paul, Minnesota. David co-chairs its fast-growing subsidiary, Figg (gofigg.com), a transaction-based digital advertising platform company delivering dynamic consumer offer experiences for financial institutions, banks, fintechs and digital platforms in the United States. The mission of Augeo is inspiring people to achieve more—one interaction, transaction or experience at a time. Augeo has the privilege of designing and supporting enterprise-wide engagement and loyalty solutions for many of America’s most prominent companies, including over 55 Fortune 500 companies.
Mladen Vladic FIS
General Manager Of Loyalty Division, FIS

Mladen Vladic

Mladen Vladic is the General Manager of Loyalty division within FIS, the world’s largest provider of retail payments and banking technologies.

Mladen specializes in banking and retail loyalty solutions as well as emerging payment trends. Under his leadership, FIS Loyalty division has been focused on convergence between banking and retail loyalty space to deliver relevant, real time point-of-sale consumer engagement opportunities and coalitions. Those efforts received five industry recognitions in the last two years including PYMNTS.com POS Innovation Award and Pay Before’s Outstanding Loyalty Program.

Mr. Vladic earned a Bachelor’s degree in Business from University of Pristina, Serbia and Master’s degree in Business Economics from University of South Florida.

Colins Evans, Collinson - Valuedynamx
Chairman, Collinson

Colin Evans

The Founder and Chairman of Collinson Group, Colin is the driving force behind many firsts in travel and loyalty. He established ICLP, the first dedicated international loyalty agency. He launched the first independent global airport lounge access programme, Priority Pass. Later, Columbus Direct was the first in the UK to sell travel insurance direct. Last year Colin created Valuedynamx to be a leading global provider of personalised, targeted, data-driven omnichannel purchase rewards. Today it has Financial Services and Travel clients in 5 continents.

Colin has been recognised with awards such as Loyalty Magazine’s Personality of the Year 2017 and the Loyalty Lifetime Achievement Mega Award in 2011. He is committed to driving innovation, leading product and strategic development. When making investments in start-ups and scale-ups, Colin offers not only financial support but mentoring and strategic guidance.

Erin Warren Rakuten
General Manager, Rakuten In-Store Offer Network

Erin Warren

Erin Warren serves as the General Manager for the Rakuten In Store Network. In this role, she is responsible for building the most rewarding online to offline consumer offer network of card-linked offers for leading publishers and merchants. Prior to this role, Erin was the Senior Vice President of Marketing at Cartera Commerce, a leading provider of loyalty marketing solutions and rewards programs that increase revenue and customer loyalty. Cartera Commerce was acquired by Rakuten, and Erin, along with Cartera’s executive team, led the successful transition to strengthen loyalty marketing solutions for its customers. Before coming to Cartera, Erin was CMO at CollegeWeekLive (an edtech start-up) and VP of Channel Marketing for Sallie Mae. Erin came to Sallie Mae through the successful acquisition of Upromise where she led member acquisition marketing for this coalition-based marketing company. A marketing veteran with 20 years of experience in the industry, Erin has always been motivated by the opportunity to enhance the way companies execute their marketing strategies to attract and retain customers. A former two-time luge Olympian (94’ and 98’), Erin is currently President of the Board of Directors of the US Luge Association as well as Vice President of the US Luge Foundation. She earned her MBA from Babson College’s Franklin W. Olin Graduate School of Business.
Vice President of Loyalty Solutions, Mastercard Advisors

Ethan Chuang

Ethan’s business background was put to use at American Express. From December 2012 to July 2015, he served at Vice President of Plenti Product and Customer Experience at the company. He transitioned roles at AMEX, to Vice President of Commerce Plenti from August 2015 to August 2016. He moved forward to his current role at Mastercard Advisors as Vice President of Loyalty Solutions in 2017. Ethan received a bachelor’s degree from UCLA, and received an MBA from Yale University.
Rewards Executive, Bank of America

SuAnn Carriero

SuAnn Carriero is a Rewards Executive for Bank of America. SuAnn is currently responsible for the BankAmeriDeals program as well as, the Rewards Program Strategy, Overall Performance, and Business Insights. BankAmeriDeals provides cash back savings to clients on everyday spend improving satisfaction, retention and spend. The Preferred Rewards Program the BofA loyalty program that focus on rewarding member’s loyalty with benefits that get richer as the client deepens with the bank.

Prior to her current role, SuAnn worked in Quantitative Analytics leading various teams including Segmentation, Investment, and Rewards. SuAnn led the Preferred Rewards Quantitative Analytics team when the program first launched in 2014.

Additionally, SuAnn managed teams and processes across a variety or areas within Bank of America, including Business Intelligence, External Reporting, Finance and was the CFO of America’s Investment Banking. Through the 30 years SuAnn has been with the Bank of America/Merrill her passion about associate development has been apparent. Over the past 5 years SuAnn has helped to create employee satisfaction teams to foster cross team collaborations and shared best practices.

SuAnn graduated from Rider University with a Bachelor’s Degree in Science, majoring in accounting. She is also a certified public accountant and is currently attending Lehigh University for her Master’s in Business Administration.

SuAnn resides in Scarborough, Maine loves to spend time outside hiking, skiing and biking. She is also active in her community across various school and non-profit organizations.

Senior Vice President, Head of FI Partnerships, Cardlytics

Evelyne Forester

Evelyne Forester is the Head of Partnerships at Cardlytics. She is responsible for growth of the company’s most strategic Financial Institution relationships. Prior to this role, Evelyne spent the last seven years in various leadership roles within the company focused on establishing, building, and leading teams to scale advertising revenue. Prior to joining Cardlytics, Evelyne served as Head of Advertising solutions for eBay and PayPal where she launched a demand generation solution suite inclusive of PayPal’s CLO offering. Evelyne holds a BA in Communications from the University of Rhode Island and is based in Cardlytics’ New York office.