. . . and DCA members are meeting in Manhattan on November 8th to talk about it. EXACTLY THREE MONTHS FROM TOMORROW, on Nov. 8th at Mastercard’s offices in Manhattan,...
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I follow developments in digital commerce, of course, many of which involve Digital Commerce Alliance members. I saw some data recently about innovation diffusion – which made me think about...
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On the buying journey, there's a fine line between Friction and Fun This week I’ve had conversations with several DCA members as we work together to identify and reduce or...
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We keep hearing about “data clean rooms.” What are they? One of our themes this year is how DCA members are moving fast to adapt to a changing data environment. ...
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DCA members are learning from each other how to source and responsibly use new data types Rakuten and Banyan – both DCA members – were recently featured in a PYMNTS...
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We've had several recent conversations with DCA members about reducing friction. But do we always want to reduce friction? Low-friction commerce is good. We see products we like, we transact with a...
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Alternatives to CookiesSet Points Free?Social-Media-Enabled EmployeesCommerce Code PodcastMember SpotlightUpcoming Live Events Healthy Alternatives to Cookies Life After Third-Party Cookies DCA members gathered in San Francisco last week to talk about...
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If Points become more fungible, do they still drive consumer engagement? This week I was talking with a new DCA member – Points4Purpose – about setting consumer rewards “free.” Old-school...
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Please Welcome Points4Purpose to Digital Commerce Alliance! Points4Purpose (P4P) leverages the combined power of choice and giving to align your customer's purpose with that of your business. By supporting worthy...
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Executive Leaders from companies including Mastercard, FIS, Cardlytics, Augeo, Brand Networks, Valuedynamx and Dfinitiv explored the theme of the next generation of digital offers and payments at the DCA Summit…
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