Executive Leaders from companies including Mastercard, FIS, Cardlytics, Augeo, Brand Networks, Valuedynamx and Dfinitiv explored the theme of the next generation of digital offers and payments at the DCA Summit – our first live conference in 2023. Leading card issuers, financial institutions, retailers, card-linked technology companies, and digital marketing technology innovators came together at the DCA Summit to share key industry insights. Top companies in attendance included Walmart, Bank of America, Mastercard, TransUnion, Rakuten, FIS and many more.
Key Themes
At the DCA Summit, industry leaders discussed the theme of the next generation of digital offers and payments. These topics included: social activation strategies for the financial services sector; the promise of artificial intelligence in crafting hyper-personalized offers; high friction risks losing a generation; driving innovation through experimental test & learn; the role AI and personalization will play in consumer engagement; and engagement-as-a-service.
Keynote Speaker Lineup
- Jill Moser – SVP, Global Loyalty, Offers, Mastercard
- Scott Weller – Senior Advisor, Mergers, Acquisitions & Strategic Partnerships, Mastercard
- Cheryl Nuttall – Senior Director, Enterprise Strategy, FIS
- Caroline Penn – Vice President, Product, Cardlytics
- Kathleen Lee – Senior Director, FI Partnerships, Cardlytics
- David Kristal – Founder & Chief Executive Officer, Augeo
- Jeremy Frick – Chief Technology Officer, Brand Networks, an Augeo company
- Ed Wogan – SVP, Chief Merchant Officer, Valuedynamx
- Joe Fitzgerald – Chief Executive Officer, Dfinitiv
- Taylor Price – Chief Experience Officer, Dfinitiv
Conference Summary
Dan Currell, CEO of the Digital Commerce Alliance, kicked off the event with some polling questions to the audience on taxes, AI chatbots, and Gen Z.
David Kristal, Founder and CEO of Augeo, and Jeremy Frick, Chief Technology Officer at Brand Networks, an Augeo company, were our first speakers and shared their insights on influence unleashed: social activation strategies for the financial services sector.
Jill Moser, SVP, Global Loyalty, Offers at Mastercard, and Scott Weller, Senior Advisor, Mergers, Acquisitions and Strategic Partnerships at Mastercard, presented on the promise of artificial intelligence in crafting hyper-personalized offers.
Our next speakers, Joe Fitzgerald, Chief Executive Officer of Dfinitiv, and Taylor Price, Chief Experience Officer at Dfinitiv, shared their insights on offers at the crossroads and high friction risks losing a generation.
Caroline Penn, Vice President of Product at Cardlytics, and Kathleen Lee, Senior Director of FI Partnerships at Cardlytics, spoke about a rewarding customer experience and driving innovation through experimental test & learn.
Next we heard from Ed Wogan, SVP, Chief Merchant Officer at Valuedynamx, who presented on delivering a relevant user experience and the role AI and personalization will play in consumer engagement.
Lastly, Cheryl Nuttall, Senior Director of Enterprise Strategy at FIS, presented and had a workshop related to engagement-as-a-service, the new frontier.
The event was filled with leading-edge insights to our members and the broader eCommerce and payments world. If you couldn’t attend this conference, stay tuned for our Fall 2023 Summit! You will be able to access all information once it’s available at digcomall.org/conferences.