Growing out of the CardLinx Association, the Digital Commerce Alliance (DCA) expands our mission to advance commerce by enabling innovative and measurable consumer experiences.

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A non-profit trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.


To drive interoperability and eliminate friction in the card-linking industry.


To enable collaborative partnerships for the next generation of mobile commerce.


To promote best practices for financial data transparency, security and interoperability.

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New Digital Commerce Alliance Annual Study Data Shows Strong Card-linking Growth During Pandemic

The Digital Commerce Alliance (DCA) released data revealing significant industry trends, including those related to card-linking, mobile wallets, and financial data management. Among the global trade association’s findings in its annual study: Card-linking programs top the list of digital marketing tools preferred by respondents, surpassing social media marketing for the first year since the study’s inception in 2016.

Download the 2021 Study
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Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 89: Charitable Giving & Powerful Consumer Brands – A Thanksgiving Conversation with Gregg O’Neill from in/PACT

This week on Commerce Code we speak with Gregg O’Neill, Chief Revenue Officer at in/PACT, about the intersection of individual giving, consumer brand connection and digital commerce. in/PACT is a longstanding player in connecting commerce to philanthropic causes.

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Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.

Board of Directors

Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA and its member companies promote Trade for Good
Commerce Feed

Commerce Feed: Issue No. 8 – September 2021

2021 Digital Commerce Annual Industry Study Released The Digital Commerce Alliance today released its annual…

Upcoming Conferences

CardLinx Europe Forum

Tuesday, February 22, 2022 | Zurich, Switzerland

Card-linking & Loyalty: What Drives Interoperability (and Eliminates Friction)?

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Digital Commerce Alliance Forum

Tuesday, March 22, 2022 | San Francisco, CA

Bitcoin and Cryptocurrency: How the Roles of Currency and Technology Are Evolving

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Mobile Wallet Forum

Tuesday, April 26, 2022 | Las Vegas, NV

Mobile Wallets and Contactless Payments: What’s Driving the Next Generation of Mobile Commerce?

Reserve Your Spot

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Top 20 Women in Digital Commerce

DCA is pleased to announce this year’s list of the Top 20 Women in Digital Commerce. These exceptional executives are being recognized for outstanding leadership and achievement in our industry.

As a membership organization advancing innovative approaches in digital commerce—retailing, fin-tech, digital advertising, mobile payments, banking, card-linked offers, and loyalty—DCA recognizes that now more than ever, women executives are leading the charge.

Official Press ReleaseDCA Announcement

Featured Insights

November 29, 2021 in APIs, Commerce Feed, Commerce with a Conscience, Digital Commerce, Economy, Newsletter, Payments

Commerce Feed: Issue No. 10 – November 2021

Square's High Growth Rate Decelerates Digital payments company Square experienced significant growth driven by the pandemic: The need to deposit and spend dollars by consumers receiving stimulus checks helped the…
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November 23, 2021 in Digital Commerce, Member Spotlight, New Members

Google Pay Joins Digital Commerce Alliance

Please Welcome Google Pay to Digital Commerce Alliance!  Please join us in welcoming Google Pay to Digital Commerce Alliance! With Google Pay, you are able to send money to a…
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November 19, 2021 in APIs, Commerce Flash, Digital Commerce

Loyalty Solution Thanks Again Partners with Pentadata

Loyalty Solution Thanks Again Partners with Pentadata  DCA member Pentadata announced it has partnered with Thanks Again. The agreement enables Thanks Again to enhance its offering, an account-linked program that…
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Help shape the future of digital commerce.

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