Wednesday, November 8th, 2023 | New York, New York
DCA Summit sessions are designed to be honest exchanges between members about the things that are having the biggest impact on their businesses.
Wednesday, November 8th, 2023 | New York, New York
DCA Summit sessions are designed to be honest exchanges between members about the things that are having the biggest impact on their businesses.
The Digital Commerce Alliance (DCA) released its latest research revealing data and insights driving our industry. This must-read report—the 7th annual—is anticipated each year by card-linking, mobile wallet, and financial data leaders worldwide.
Among the global trade association’s findings in 2022?
Episode 162: How Do Consumer Offers and Rewards Really Work?
This week on Commerce Code we speak with James Trocme, Chief Operating Officer at Points4Purpose. Points4Purpose is a pioneer in cause-related marketing, transforming consumer rewards into charitable gifts and giving consumers control over their rewards through CLO technology. James is a deep subject matter expert in the digital commerce space, so today we unpack the history, mechanics, and particulars of coupons, offers, points, and how all that evolved into an ecosystem that can support something as complex and sensitive as what P4P offers today.
The Digital Commerce Alliance, formerly The Cardlinx Association, is the premier multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.
We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.
Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.