Growing out of the CardLinx Association, the Digital Commerce Alliance (DCA) expands our mission to advance commerce by enabling innovative and measurable consumer experiences.

Read Press ReleaseView FAQ
division org white


A non-profit trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.


To drive interoperability and eliminate friction in the card-linking industry.


To enable collaborative partnerships for the next generation of mobile commerce.


To promote best practices for financial data transparency, security and interoperability.

Our Select Members


Total Wine Logo
Hilton Logo

Tech / Fin-Tech

Microsoft Logo
Samsung Card Logo
Rakuten Logo


Bank of America Logo
UBS Logo
RBC Logo


Google Pay
Mastercard Logo
discover logo


TransUnion Logo
Loyalty One Logo


Collinson - Valuedynamx
Figg Augeo Logo

New Digital Commerce Alliance Annual Study Data Shows Strong Card-linking Growth During Pandemic

The Digital Commerce Alliance (DCA) released data revealing significant industry trends, including those related to card-linking, mobile wallets, and financial data management. Among the global trade association’s findings in its annual study: Card-linking programs top the list of digital marketing tools preferred by respondents, surpassing social media marketing for the first year since the study’s inception in 2016.

Commerce Code Podcast Logo

Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 113: Is the Economy Waking Up With a Post-Covid Credit Hangover?

This week on Commerce Code we speak with Dr. Emre Sahingur, SVP of Predictive Analytics, Research and Product Management at VantageScore, and dive deeper into the post-pandemic consumer credit analysis.

Listen Now

Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.

Board of Directors

Stay Tuned for Our Upcoming Fall Conferences

Financial Data Forum May Webinar

Open Banking Data and Crypto: Integration and best practices

Operating at the forefront of financial technology, crypto currencies and chains are set to become the next standard in financial data transmission. Novel technologies, though, are always built on solid foundations. Learn about how open-banking APIs are helping crypto become mainstream.


Tuesday, May 24th, 10am – 11am PST

Register for Webinar

Pietro Grandinetti

President & Chief Technology Officer

Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA and its member companies promote Trade for Good
Commerce Feed

Commerce Feed: Issue No. 8 – September 2021

2021 Digital Commerce Annual Industry Study Released The Digital Commerce Alliance today released its annual…

Top 20 Women in Digital Commerce

DCA is pleased to announce this year’s list of the Top 20 Women in Digital Commerce. These exceptional executives are being recognized for outstanding leadership and achievement in our industry.

As a membership organization advancing innovative approaches in digital commerce—retailing, fin-tech, digital advertising, mobile payments, banking, card-linked offers, and loyalty—DCA recognizes that now more than ever, women executives are leading the charge.

Official Press ReleaseDCA Announcement

Featured Insights

May 12, 2022 in Commerce Flash, Digital Commerce, Economy

Americans Are Spending Like It’s 2019

Americans Are Spending Like It's 2019 After a two-year decline, consumers in America are spending at levels that rival those of 2019, right before the pandemic hit. DCA Insight: Gym…
Read More
May 6, 2022 in AI/Bots, APIs, Commerce Flash, Digital Commerce, Economy

AI Helps FinTech Firms Reach More Borrowers

AI Helps FinTech Firms Reach More Borrowers  Fintech lenders including Pentadata Inc., OppFi Inc. and LoanSnap are helping traditionally underserved borrowers get loans. These companies feed a wider range of…
Read More
April 27, 2022 in Banks, Commerce Feed, Digital Commerce, eCommerce, Economy, Newsletter, Payments

Commerce Feed: Issue No. 15 – April 2022

Russia's Financial System: Visa & Mastercard Sanctions Western economic sanctions disrupted Russia’s financial system, with one exception, the WSJ reported. Russian consumers continued to use their Mastercard and Visa cards,…
Read More

Become a Member

Help shape the future of digital commerce.

Become a Member