Welcome to Digital Commerce Alliance

The Digital Commerce Alliance (DCA) is the premier multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

Our Select Members


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Tech / Fin-Tech

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Google Pay
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Affinity Solutions logo
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DCA Summit

The Next Generation of Digital Offers and Payments

Tuesday, April 11, 2023 | San Francisco, CA

On April 11th, 2023, the Digital Commerce Alliance will convene a Summit for member companies. In preparation for the Summit, DCA will convene a Strategy Sprint in which a small group of industry leaders will co-create an analysis of how open banking creates opportunities to for offers and programs that may help to close the wealth gap. Surveys and DCA member interviews will also provide source material for Summit sessions.

Reserve Your Spot
The promise of Artificial Intelligence in crafting hyper-personalized offers
Open banking’s new program and offer opportunities
Engaging Gen Z customers through interactive channels
Mobile wallets and the evolution of payments
Neobank innovations that can enhance (and disrupt) the banking business model

2022 DCA Industry Study Shows Strong Annual Growth

The Digital Commerce Alliance (DCA) released its latest research revealing data and insights driving our industry. This must-read report—the 7th annual—is anticipated each year by card-linking, mobile wallet, and financial data leaders worldwide.

Among the global trade association’s findings in 2022?

  • Respondents increasingly count on card-linking programs to drive customer engagement.
  • As the pandemic recedes, restaurants regained their number two position as the merchant category most likely to use card-linking.
  • The idea that data should be owned by consumers is gaining ground.
Download the 2022 Study
Commerce Code Podcast Logo

Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 147: The Definition of a Payments Media Network

This week on Commerce Code we speak with Tom Burgess, President of SnippMedia, to discuss the birth of Payments Media Networks. We will talk about digital media, restrictions on first party data, and an innovative approach to creating SKU-level offers to consumers.

Check out Snipp’s recent blog post: Retail Media Networks for Banks? The definition of a Payments Media Network.

Listen Now

Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.

Board of Directors

DCA Strategy Sprint


Wednesday, February, 22nd; 12pm – 2pm EST

Open Banking’s Business Opportunities: Creating New Use Cases & Evaluating Value Propositions

Our DCA Strategy Sprint is a 120-minute virtual working session. Participants will work in breakout groups to create an fast-cycle analysis of opportunities and issues created by the move to open banking.  Participants get to know each other by building something together, and their analysis is then shared with the DCA membership.

This Strategy Sprint will be led by DCA member Ramy Nassar, co-founder and Chief Experience Officer of Olive Ltd. and co-founder and Managing Partner of 1000 Days Out.

Register Now

Ramy Nassar – Chief Experience Officer, Olive

Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA and its member companies promote Trade for Good
Commerce Feed

Commerce Feed: Issue No. 8 – September 2021

2021 Digital Commerce Annual Industry Study Released The Digital Commerce Alliance today released its annual…

Featured Insights

January 27, 2023 in AI/Bots, Commerce Conversations, Digital Commerce

AI and Hyper-Personalized Offers

Imagining what's possible when machines know everything Recent events (mostly the release of ChatGPT, followed by Microsoft’s investment in OpenAI, its creator) have highlighted the difference between machine learning and…
Read More
January 17, 2023 in Commerce Conversations, Digital Commerce

Buying and Selling FinTech Companies

By Dan Currell, CEO Digital Commerce Alliance January 17th, 2023 Two veteran investors talk about what they look for, what has changed, and what's the same. Contact DCA if you'd like…
Read More
January 6, 2023 in Industry Studies

2022 DCA Industry Study Shows Strong Annual Growth

More than one-third of respondents report card-linking growth rates up more than 100 percent HERNDON, Va. (Dec. 19, 2022)—The Digital Commerce Alliance (DCA) released 2022 data revealing industry trends related…
Read More

Become a Member

Help shape the future of digital commerce.

Become a Member