Growing out of the CardLinx Association, the Digital Commerce Alliance (DCA) expands our mission to advance commerce by enabling innovative and measurable consumer experiences.

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A non-profit trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.


To drive interoperability and eliminate friction in the card-linking industry.


To enable collaborative partnerships for the next generation of mobile commerce.


To promote best practices for financial data transparency, security and interoperability.

Our Select Members


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Tech / Fin-Tech

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New Digital Commerce Alliance Annual Study Data Shows Strong Card-linking Growth During Pandemic

The Digital Commerce Alliance (DCA) released data revealing significant industry trends, including those related to card-linking, mobile wallets, and financial data management. Among the global trade association’s findings in its annual study: Card-linking programs top the list of digital marketing tools preferred by respondents, surpassing social media marketing for the first year since the study’s inception in 2016.

Download the 2021 Study
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Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 83: APIs & the Power of Data: New Ways to Know the Customer

This week on Commerce Code we learn more about creativity and control with consumer data by speaking with Ester Shin, Head of Operations at Pentadata. We discuss the concept of keeping data in consumers’ control, and how companies can use that data to serve people well.

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Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.

Board of Directors

Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA and its member companies promote Trade for Good
Commerce Feed

Commerce Feed: Issue No. 8 – September 2021

2021 Digital Commerce Annual Industry Study Released The Digital Commerce Alliance today released its annual…

Online Forums

Digital Commerce Alliance Forum

Tuesday, November 9, 2021 | via Zoom

Commerce with a Conscience


Top 20 Women in Digital Commerce

DCA is pleased to announce this year’s list of the Top 20 Women in Digital Commerce. These exceptional executives are being recognized for outstanding leadership and achievement in our industry.

As a membership organization advancing innovative approaches in digital commerce—retailing, fin-tech, digital advertising, mobile payments, banking, card-linked offers, and loyalty—DCA recognizes that now more than ever, women executives are leading the charge.

Official Press ReleaseDCA Announcement

Featured Insights

October 19, 2021 in Banks, Card-Linking, Commerce Flash, Digital Commerce, Economy, M&A

Entrust Acquires Card Issuance Firm Antelop

Entrust Acquires Card Issuance Firm Antelop Secure payments and data protection company Entrust is acquiring French fintech company Antelop Solutions, according to The coming together of the two organizations will simplify…
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October 6, 2021 in Card-Linking, Commerce Flash, Digital Commerce, Economy

Fee For Transactions: Banks Challenge Apple Pay

Fee For Transactions: Banks Challenge Apple Pay When the Apple Pay mobile wallet launched in 2014, big banks including JPMorgan, Capital One, and BOA we’re all in. They agreed to…
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October 5, 2021 in Best Practices, Card-Linking, Digital Advertising, Digital Commerce, Loyalty Program, Mobile, Online Forum

Financial Data Forum 2021

Executive Leaders from companies including TransUnion, Fidel, Affinity Solutions, Pentadata, and Arent Fox explored turning financial data regulation into competitive advantage at the Financial Data Forum. Leading card issuers, financial institutions,…
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Help shape the future of digital commerce.

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