Welcome to DCA-CardLinx

DCA-CardLinx is the premier multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

Our Select Members

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Bank of America Logo
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Affinity Solutions logo
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2022 DCA-CardLinx Industry Study Shows Strong Annual Growth

DCA-CardLinx released its latest research revealing data and insights driving our industry. This must-read report—the 7th annual—is anticipated each year by card-linking, mobile wallet, and financial data leaders worldwide.

Among the global trade association’s findings in 2022?

  • Respondents increasingly count on card-linking programs to drive customer engagement.
  • As the pandemic recedes, restaurants regained their number two position as the merchant category most likely to use card-linking.
  • The idea that data should be owned by consumers is gaining ground.
Download the 2022 Study
Take the 2023 Survey
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Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 177: The Future of Card-Linked Offers – and, What is a CLO Anyway?

This week on Commerce Code we speak with Joe Fitzgerald, Co-Founder & Chief Executive Officer of Dfinitiv. Dfinitiv has introduced a new platform they call SmartOffers, focused on significantly improving CLO benefits for FIs, merchants and consumers. Today we are talking about:

  • The growing gap between app-based consumer experiences – especially what Gen Z is most used to – and what CLOs currently deliver
  • The big forces reshaping the CLO environment – and how that may or may not fix the “stuck flywheel” of CLO
  • What is a CLO anyway?
Listen Now

Who We Are

DCA-CardLinx is the premier multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

Board of Directors

Trade for Good

DCA-CardLinx’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA-CardLinx drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA-CardLinx—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA-CardLinx and its member companies promote Trade for Good
Commerce Feed

Commerce Feed: Issue No. 8 – September 2021

2021 Digital Commerce Annual Industry Study Released The Digital Commerce Alliance today released its annual…

Featured Insights

February 28, 2024 in Digital Commerce, Member Spotlight, New Members

Lolli Joins DCA-CardLinx

Please Welcome Lolli to DCA-CardLinx!    Lolli is the first and leading cashback and bitcoin rewards platform that lets users earn rewards when they shop and play games. Lolli offers…
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December 14, 2023 in Digital Commerce, Member Spotlight, New Members

Wildfire Joins DCA-CardLinx

Please Welcome Wildfire to DCA-CardLinx!  Wildfire's white-label cashback rewards platform includes a suite of patented technologies to power custom loyalty solutions. With their features, their partners can reward their customers' online…
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November 14, 2023 in AI/Bots, Data, Digital Commerce, SKU-Level Data, Summit

November DCA Summit Summary 2023

Executive Leaders from companies including Augeo, NBA, VantageScore, TransUnion, Pipl, Triple, Solidus Labs, and Harness FI explored the theme of harnessing the disruption at the DCA Summit - our second…
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