Growing out of the CardLinx Association, the Digital Commerce Alliance (DCA) expands our mission to advance commerce by enabling innovative and measurable consumer experiences.

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A non-profit trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.


To drive interoperability and eliminate friction in the card-linking industry.


To enable collaborative partnerships for the next generation of mobile commerce.


To promote best practices for financial data transparency, security and interoperability.

Our Select Members


Total Wine Logo
24s Logo
Hilton Logo

Tech / Fin-Tech

Microsoft Logo
Samsung Card Logo
Rakuten Logo


Bank of America Logo
UBS Logo
RBC Logo


Mastercard Logo
discover logo
FIS Logo


TransUnion Logo
Loyalty One Logo


Fidel Logo
Figg Augeo Logo
Collinson - Valuedynamx

Top 20 Women in Digital Commerce

DCA is pleased to announce this year’s list of the Top 20 Women in Digital Commerce. These exceptional executives are being recognized for outstanding leadership and achievement in our industry.

As a membership organization advancing innovative approaches in digital commerce—retailing, fin-tech, digital advertising, mobile payments, banking, card-linked offers, and loyalty—DCA recognizes that now more than ever, women executives are leading the charge.

Official Press ReleaseDCA Announcement
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Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 79: NFTs & The Future of Social Commerce

This week on Commerce Code we speak with Greg Consiglio, Co-Founder & Chief Strategy Officer at Moonwalk, and Shiv Madan, Chief Executive Officer of Moonwalk, about NFTs and how people and brands will increasingly use them to engage in social commerce. Moonwalk is a leading NFT platform for social commerce.

Listen Now

Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.

Board of Directors

Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA and its member companies promote Trade for Good
Commerce Feed

Commerce Feed: Issue No. 7 – August 2021

2021 Top 20 Women in Digital Commerce  The Digital Commerce Alliance (DCA) is pleased to…

Online Forums

Financial Data Forum

Tuesday, Oct. 5, 2021 | Via Zoom

Turning Financial Data Regulation Into Competitive Advantage


Digital Commerce Alliance Forum

Tuesday, November 9, 2021 | via Zoom

Commerce with a Conscience


2019 Digital Commerce and CLO Annual industry Study

Industry Data Survey

Your go-to resource for the key findings and insights driving digital commerce and CLO today. Based on CardLinx’ annual worldwide survey of its membership.

Download the 2020 Report

2021 Industry Award Voting

Digital Commerce Alliance Industry Award Voting Is Now Open! Submit your votes today!

Vote Now

Featured Insights

September 15, 2021 in Best Practices, Card-Linking, Digital Advertising, Digital Commerce, Loyalty Program, Mobile, Online Forum

CardLinx West Forum 2021

Executive Leaders from companies including Mastercard, Collinson Valuedynamx, Augeo, Figg, Bumped and Arent Fox explored mobile wallets and CLO in 2021 at the CardLinx West Forum. Leading card issuers, financial institutions,…
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September 14, 2021 in Digital Commerce, Member Spotlight, New Members

Moonwalk Joins Digital Commerce Alliance

Please Welcome Moonwalk to Digital Commerce Alliance! Moonwalk is a digital wallet and web3 platform for brands, communities and creators. It is designed to power engagement and monetization using the latest…
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September 14, 2021 in Card-Linking, Digital Commerce, eCommerce, Loyalty Program, Payments

Quotient and Figg Partnership to Bring New Product Savings to 100M+ Shoppers

Quotient and Figg Partnership to Bring New Product Savings to 100M+ Shoppers Quotient's product-level rebates will be deployed through Figg's card-linked offer programs   MOUNTAIN VIEW, Calif. – September 14,…
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Become a Member

Help shape the future of digital commerce.

Become a Member