2021 Annual Industry Study

Digital Commerce Alliance

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What is the Industry Study?

The study is published annually as part of the Digital Commerce Alliance’s charter to advance data-driven commerce by enabling innovative, measurable, and mutually beneficial consumer experiences through standards, collaboration, and technologies. This is the 6th year of publication. Participants include members from small to mid-sized organizations (59%) to large enterprises (41%) as varied as Microsoft, Samsung, Rakuten, Mastercard, Discover, UBS, FIS, Hilton, and Harvey Nichols, from the strongest and fastest-growing economies in the world, including Australia, Canada, China, France, Germany, India, Japan, South Korea, the UK, and the US.

Key Findings

35% of participants’ card-linking programs grew by more than 100%
E-commerce and grocery dominated as the best-fitting card-linking merchant categories
Privacy rules and data ownership are gaining support
79% of participants increased their mobile wallet usage

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Read other industry studies from previous years