Since 2019, the Digital Commerce Alliance (DCA) has published a list of the top women in our industry. This year is no exception. For the fourth consecutive time, we are pleased to honor outstanding women in leadership positions at card-linking, banking, financial data, mobile wallet, digital advertising, fintech, payments and merchant organizations from around the world—and to highlight the contributions they’re making in the digital commerce space.
Meet Our New CEO
Dan Currell has been named Chief Executive Officer, effective June 2022. Currell will lead the global trade association in its mission to promote collaboration, education, and technology standards in the areas of digital commerce, card-linking, mobile wallets, and financial data.
Our Select Members
Merchants
Tech / Fin-Tech
Banks
Payments
Data
Card-Linking
Annual DCA Study Shows Strong Card-Linking Growth During Pandemic
The Digital Commerce Alliance (DCA) released its latest research revealing data and insights driving our industry. This must-read report is anticipated each year by card-linking, mobile wallet, and financial data leaders worldwide.
Among the global trade association’s findings in the 2021 report? Card-linking programs top the list of digital marketing tools preferred by respondents, surpassing social media marketing for the first year since the study’s inception in 2016.
Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.
Episode 132: Consumers, Inflation, and the Holidays
This week on Commerce Code we speak with Paul Siegfried, Senior Vice President of Financial Services at TransUnion, and talk about consumer behavior in the current environment, and the outlook for the holiday season.
Who We Are
The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.
DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.
Board of Directors
Silvio Tavares
Chairman of the Board of Directors
Paul Siegfried
Senior Vice President, Financial Services, Transunion
Alisa Ellis
Vice President, Innovation & Emerging Products, Discover
David Kristal
CEO of Augeo and Executive Chair of Figg
Neal Bernstein
Senior Director, Microsoft
Mladen Vladic
General Manager Of Loyalty Division, FIS
Colin Evans
Chairman, Collinson Valuedynamx
Erin Warren
General Manager, Rakuten In-Store Offer Network
Jill Moser
SVP, Personalization & Loyalty Strategy, Partnerships, Bank of America
Tim DeSoto
Head of Membership Programs, Partnerships & Innovation, Sam's Club
Ethan Chaung
Vice President of Loyalty Solutions, Mastercard Advisors
Farrell Hudzik
Executive Vice President, Financial Institutions, Cardlytics
Trade for Good
The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.
We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.
Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.