Growing out of the CardLinx Association, the Digital Commerce Alliance (DCA) expands our mission to advance commerce by enabling innovative and measurable consumer experiences.

Read Press ReleaseView FAQ
division org white

ANNOUNCING

A non-profit trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

MISSION

To drive interoperability and eliminate friction in the card-linking industry.

MISSION

To enable collaborative partnerships for the next generation of mobile commerce.

MISSION

To promote best practices for financial data transparency, security and interoperability.

Meet Our New CEO

Dan Currell has been named Chief Executive Officer, effective June 2022. Currell will lead the global trade association in its mission to promote collaboration, education, and technology standards in the areas of digital commerce, card-linking, mobile wallets, and financial data.

Our Select Members

Merchants

Total Wine Logo
Hilton Logo

Tech / Fin-Tech

Microsoft Logo
Samsung Card Logo
Rakuten Logo

Banks

Bank of America Logo
UBS Logo
RBC Logo

Payments

Google Pay
Mastercard Logo
discover logo

Data

TransUnion Logo
Affinity Solutions logo

Card-Linking

Collinson - Valuedynamx
Figg Augeo Logo

New Digital Commerce Alliance Annual Study Data Shows Strong Card-linking Growth During Pandemic

The Digital Commerce Alliance (DCA) released data revealing significant industry trends, including those related to card-linking, mobile wallets, and financial data management. Among the global trade association’s findings in its annual study: Card-linking programs top the list of digital marketing tools preferred by respondents, surpassing social media marketing for the first year since the study’s inception in 2016.

Commerce Code Podcast Logo

Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 120: Inflation and the Consumer in 2022

This week on Commerce Code, Dan Currell, Chief Executive Officer of the Digital Commerce Alliance, takes a dive into consumers and inflation in 2022.

Listen Now

Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.

Board of Directors

Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA and its member companies promote Trade for Good
Commerce Feed

Commerce Feed: Issue No. 8 – September 2021

2021 Digital Commerce Annual Industry Study Released The Digital Commerce Alliance today released its annual…

Top 20 Women in Digital Commerce

DCA is pleased to announce this year’s list of the Top 20 Women in Digital Commerce. These exceptional executives are being recognized for outstanding leadership and achievement in our industry.

As a membership organization advancing innovative approaches in digital commerce—retailing, fin-tech, digital advertising, mobile payments, banking, card-linked offers, and loyalty—DCA recognizes that now more than ever, women executives are leading the charge.

Official Press ReleaseDCA Announcement

Featured Insights

June 30, 2022 in Commerce Flash, Digital Commerce

Dan Currell Named CEO of DCA

Dan Currell Named CEO of DCA The Digital Commerce Alliance announced that Dan Currell has been named Chief Executive Officer of the non-profit trade association. The former Managing Director of…
Read More
June 29, 2022 in Commerce Feed, Digital Commerce, eCommerce, Economy, Newsletter, Payments

Commerce Feed: Issue No. 17 – June 2022

Retailers Trim Sales Forecasts Large retailers including Target, Walmart and Kohls are increasing sales at slower rates than they did at the height of the pandemic. Rising rates of inflation…
Read More
June 24, 2022 in Commerce Flash, Digital Commerce, Economy, Retail

Lead Times Get Longer, Inventory Piles Up

Lead Times Get Longer, Inventory Piles Up Retailers are finding it difficult to match supply and demand. Shipping delays, port back-logs and other Covid-related supply-chain snafus are the norm. In…
Read More

Become a Member

Help shape the future of digital commerce.

Become a Member