Growing out of the CardLinx Association, the Digital Commerce Alliance (DCA) expands our mission to advance commerce by enabling innovative and measurable consumer experiences.
ANNOUNCING
A non-profit trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.
MISSION
To drive interoperability and eliminate friction in the card-linking industry.
MISSION
To enable collaborative partnerships for the next generation of mobile commerce.
MISSION
To promote best practices for financial data transparency, security and interoperability.
Meet Our New CEO
Dan Currell has been named Chief Executive Officer, effective June 2022. Currell will lead the global trade association in its mission to promote collaboration, education, and technology standards in the areas of digital commerce, card-linking, mobile wallets, and financial data.
Our Select Members
Merchants
Tech / Fin-Tech
Banks
Payments
Data
Card-Linking
New Digital Commerce Alliance Annual Study Data Shows Strong Card-linking Growth During Pandemic
The Digital Commerce Alliance (DCA) released data revealing significant industry trends, including those related to card-linking, mobile wallets, and financial data management. Among the global trade association’s findings in its annual study: Card-linking programs top the list of digital marketing tools preferred by respondents, surpassing social media marketing for the first year since the study’s inception in 2016.
Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.
Episode 120: Inflation and the Consumer in 2022
This week on Commerce Code, Dan Currell, Chief Executive Officer of the Digital Commerce Alliance, takes a dive into consumers and inflation in 2022.
Who We Are
The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.
DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.
Board of Directors
Silvio Tavares
Chairman of the Board of Directors
Paul Siegfried
Senior Vice President, Financial Services, Transunion
Alisa Ellis
Vice President, Innovation & Emerging Products, Discover
David Kristal
CEO of Augeo and Executive Chair of Figg
Neal Bernstein
Senior Director, Microsoft
Mladen Vladic
General Manager Of Loyalty Division, FIS
Colin Evans
Chairman, Collinson Valuedynamx
Erin Warren
General Manager, Rakuten In-Store Offer Network
Jill Moser
SVP, Personalization & Loyalty Strategy, Partnerships, Bank of America
Tim DeSoto
Head of Membership Programs, Partnerships & Innovation, Sam's Club
Ethan Chaung
Vice President of Loyalty Solutions, Mastercard Advisors
Farrell Hudzik
Executive Vice President, Financial Institutions, Cardlytics
Trade for Good
The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.
We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.
Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.
Top 20 Women in Digital Commerce
DCA is pleased to announce this year’s list of the Top 20 Women in Digital Commerce. These exceptional executives are being recognized for outstanding leadership and achievement in our industry.
As a membership organization advancing innovative approaches in digital commerce—retailing, fin-tech, digital advertising, mobile payments, banking, card-linked offers, and loyalty—DCA recognizes that now more than ever, women executives are leading the charge.