Growing out of the CardLinx Association, the Digital Commerce Alliance (DCA) expands our mission to advance commerce by enabling innovative and measurable consumer experiences.

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A non-profit trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.


To drive interoperability and eliminate friction in the card-linking industry.


To enable collaborative partnerships for the next generation of mobile commerce.


To promote best practices for financial data transparency, security and interoperability.

Our Select Members


Tech / Fin-Tech






Collinson - Valuedynamx

Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.

Board of Directors

Keith Smith

Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 50: Cash is Dead – Long Live Alternative Currencies

In this week’s episode we speak with Keith Smith, Chief Executive Officer of Payouts Network, based in Bozeman, Montana. Keith discusses how alternative currencies, including paying with points, are the next big wave in digital commerce.

Listen Now

Online Forums

Digital Commerce Alliance Forum

Tuesday, April 13, 2021 | Via Zoom

Commerce Reinvented: The Future of Digital Shopping


CardLinx West Forum

Wednesday, April 28, 2021 | via Zoom

Mobile Wallets and CLO in 2021


Mobile Wallet Forum

Tuesday, May 25th, 2021 | Via Zoom

Platform for Change: How Mobile Wallets Transform Commerce


Industry Data

Your go-to resource for the key findings and insights driving digital commerce and CLO today. Based on CardLinx’ annual worldwide survey of its membership.

Download the Latest Report

Featured Insights

March 1, 2021 in Commerce Flash

Cardlytics to Buy Dosh for $250 mln

Cardlytics to Buy Dosh for $250 mln Digital advertising platform Cardlytics (NASDAQ:CDLX) announced its planned acquisition of Dosh, a cash-back offers platform. The two companies, both Digital Commerce Alliance (DCA)…
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February 26, 2021 in Uncategorized

FIS Launches Walgreens On Pay With Points

FIS Launches Walgreens On Pay With Points CardLinx member FIS today announced the addition of Walgreens to the growing list of merchants and retailers using Premium Payback, FIS’ real-time rewards…
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February 25, 2021 in Commerce Feed

Commerce Feed: Issue No. 1 – February 2021

Mastercard Opens Network to Crypto Digital Commerce Alliance member Mastercard announced it will offer support for select cryptocurrencies on its network in 2021. The credit-card company joins others, including payments…
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Become a Member

Help shape the future of digital commerce.

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