Welcome to Digital Commerce Alliance

The Digital Commerce Alliance (DCA) is the premier multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

Our Select Members

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DCA Summit

The Next Generation of Digital Offers and Payments

Tuesday, April 11, 2023 | San Francisco, CA

On April 11th, 2023, the Digital Commerce Alliance will convene a thought-provoking Summit for member companies. You’ll experience a deep dive into what’s driving industry change now – and take a peek at what’s ahead. Recent surveys and DCA member conversations provide the source for the can’t-miss Summit sessions you have in store.

Reserve Your Spot Agenda
The role Artificial Intelligence plays in your ability to craft hyper-personalized offers that drive success
Open banking’s potential to reshape the industry’s competitive landscape – and the consumers’ experience – worldwide
The difference between Gen Z consumers and the generations before: What it takes to engage this demographic through interactive channels
Mobile wallets and the part they play in the continuing evolution of payments worldwide
Neobank innovations with possibilities to enhance (and disrupt) the banking business model as we know it now

2022 DCA Industry Study Shows Strong Annual Growth

The Digital Commerce Alliance (DCA) released its latest research revealing data and insights driving our industry. This must-read report—the 7th annual—is anticipated each year by card-linking, mobile wallet, and financial data leaders worldwide.

Among the global trade association’s findings in 2022?

  • Respondents increasingly count on card-linking programs to drive customer engagement.
  • As the pandemic recedes, restaurants regained their number two position as the merchant category most likely to use card-linking.
  • The idea that data should be owned by consumers is gaining ground.
Download the 2022 Study
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Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 152: Navigating the Complex Digital World of Social Media Activation

This week on Commerce Code we speak with Mike Garsin, President of Social Activation at Brand Networks, an Augeo company. Dan and Mike explore the ever-evolving landscape of social media marketing. These experts will delve into the power of social activation – including how to leverage AI-optimized advertising investment, authentic employee advocacy and data-driven brand collaboration to supercharge your social media marketing strategy and presence.

Listen Now

Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

The Digital Commerce Alliance, formerly The Cardlinx Association, is the premier multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

Board of Directors

Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA and its member companies promote Trade for Good
Commerce Feed

Commerce Feed: Issue No. 8 – September 2021

2021 Digital Commerce Annual Industry Study Released The Digital Commerce Alliance today released its annual…

Featured Insights

March 10, 2023 in Commerce Conversations, Digital Commerce, Loyalty Program

Suscription Loyalty Programs

Subscription models are very profitable - until they're not. Will consumers keep signing up? Several DCA members have mentioned subscription loyalty programs to me in conversation lately – a strategic…
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March 7, 2023 in Digital Commerce, Member Spotlight, New Members

Banyan Joins Digital Commerce Alliance

Please Welcome Banyan to Digital Commerce Alliance!  Banyan makes it easy for consumers to connect their receipts to their chosen apps and services. Powered by the Banyan API, merchants can seamlessly…
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March 2, 2023 in APIs, Asia, Commerce Conversations, Commerce Feed, Digital Commerce, Economy, Newsletter

Commerce Conversations Roundup: February 2023

DCA Strategy Sprint: Open Banking Twelve DCA members white-boarded the business opportunities created by open banking. On Wednesday, a dozen DCA member executives worked together to brainstorm and document the…
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Help shape the future of digital commerce.

Become a Member