Growing out of the CardLinx Association, the Digital Commerce Alliance (DCA) expands our mission to advance commerce by enabling innovative and measurable consumer experiences.

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A non-profit trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.


To drive interoperability and eliminate friction in the card-linking industry.


To enable collaborative partnerships for the next generation of mobile commerce.


To promote best practices for financial data transparency, security and interoperability.

Our Select Members


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Tech / Fin-Tech

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Google Pay
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New Digital Commerce Alliance Annual Study Data Shows Strong Card-linking Growth During Pandemic

The Digital Commerce Alliance (DCA) released data revealing significant industry trends, including those related to card-linking, mobile wallets, and financial data management. Among the global trade association’s findings in its annual study: Card-linking programs top the list of digital marketing tools preferred by respondents, surpassing social media marketing for the first year since the study’s inception in 2016.

Download the 2021 Study
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Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 97: Who Won and Lost in 2021? A Look at Retailers and Banks

This week on Commerce Code we speak with Mehmet Sezgin, Founder & CEO of myGini, and take stock of how retailers and banks have performed during the pandemic. myGini is an AI-driven loyalty, rewards and customer engagement platform.

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Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.

Board of Directors

Upcoming Conferences

CardLinx Europe Forum

Tuesday, February 22, 2022 | via Zoom

Card-linking & Loyalty: What Drives Interoperability (and Eliminates Friction)?

Reserve Your Spot


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Digital Commerce Alliance Forum

Tuesday, March 22, 2022 | San Francisco, CA

Bitcoin and Cryptocurrency: How the Roles of Currency and Technology Are Evolving

Reserve Your Spot

Mobile Wallet Forum

Tuesday, April 26, 2022 | Las Vegas, NV

Mobile Wallets and Contactless Payments: What’s Driving the Next Generation of Mobile Commerce?

Reserve Your Spot

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Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA and its member companies promote Trade for Good
Commerce Feed

Commerce Feed: Issue No. 8 – September 2021

2021 Digital Commerce Annual Industry Study Released The Digital Commerce Alliance today released its annual…

Financial Data Forum Webinar

How Alternative Data Could Impact Credit Scores

Get information and insights on the current state of rent reporting among affordable housing providers. Learn more about the evidence around the benefits of rent reporting for low income populations, the obstacles to rent reporting that still exist today, and the Federal government’s and HUD’s opportunities to help millions of individuals with poor or no credit participate in mainstream financial markets.


Wednesday, January 19th, 10am – 11am PST

Register for Webinar

Jeff Richardson

SVP Marketing & Communications, VantageScore

Dara Duguay

CEO, Credit Builders Alliance

Top 20 Women in Digital Commerce

DCA is pleased to announce this year’s list of the Top 20 Women in Digital Commerce. These exceptional executives are being recognized for outstanding leadership and achievement in our industry.

As a membership organization advancing innovative approaches in digital commerce—retailing, fin-tech, digital advertising, mobile payments, banking, card-linked offers, and loyalty—DCA recognizes that now more than ever, women executives are leading the charge.

Official Press ReleaseDCA Announcement

Featured Insights

January 18, 2022 in Commerce Flash, Crypto Currency, Data, Digital Commerce

Cryptocurrency Lenders To Check Credit Reports 

Cryptocurrency Lenders To Check Credit Reports  Consumers are now able to provide blockchain companies access to their personal credit scores through the security firm Spring Labs. Specifically, DCA members TransUnion…
Read More
January 10, 2022 in Banks, Commerce Flash, Credit Cards, Digital Commerce

Banks Make It Easier To Get A Credit Card 

Banks Make It Easier To Get A Credit Card  Almost 30 million credit cards were issued to people with credit scores of 660 and below in 2021, a signal that…
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January 3, 2022 in Commerce Flash, Credit Cards, Digital Commerce, Economy

Credit Reports to Include Buy Now Pay Later Info

Credit Report to Include Buy Now Pay Later Info Installment plans are growing in popularity. In response, Equifax announced it will include info about pay-in-4 plans in its credit reports…
Read More

Become a Member

Help shape the future of digital commerce.

Become a Member