Growing out of the CardLinx Association, the Digital Commerce Alliance (DCA) expands our mission to advance commerce by enabling innovative and measurable consumer experiences.

Read Press ReleaseView FAQ
division org white


A non-profit trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.


To drive interoperability and eliminate friction in the card-linking industry.


To enable collaborative partnerships for the next generation of mobile commerce.


To promote best practices for financial data transparency, security and interoperability.

Our Select Members


Total Wine Logo
24s Logo
Hilton Logo

Tech / Fin-Tech

Microsoft Logo
Samsung Card Logo
Rakuten Logo


Bank of America Logo
UBS Logo
RBC Logo


Mastercard Logo
discover logo
FIS Logo


TransUnion Logo
Loyalty One Logo


Fidel Logo
Figg Augeo Logo
Collinson - Valuedynamx
Commerce Code Podcast Logo

Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 56: What Is the Value of Financial Data?

This week on Commerce Code we speak with Dev Subrata, CEO and Founder of Fidel, about the consumer’s role in financial data, the evolving regulatory landscape and why data is the hottest commodity in tech right now. Fidel is a UK based company that is in the business of accessing payment network financial data and providing it to mobile apps and loyalty programs.

Listen Now

Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.

Board of Directors

Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA and its member companies promote Trade for Good
Commerce Flash

DCA & Equilar/Nasdaq Partner to Advance Boardroom Diversity

We are pleased to announce a partnership with Equilar, the leading provider of corporate leadership…

Online Forums

Digital Commerce Alliance Forum

Tuesday, April 13, 2021 | Via Zoom

Commerce Reinvented: The Future of Digital Shopping


Mobile Wallet Forum

Tuesday, May 25th, 2021 | Via Zoom

Platform for Change: How Mobile Wallets Transform Commerce


CardLinx East Forum

Tuesday, June 15, 2021 | via Zoom

Artificial Intelligence – What’s In Store for the Future of Fin-Tech?


2019 Digital Commerce and CLO Annual industry Study

Industry Data

Your go-to resource for the key findings and insights driving digital commerce and CLO today. Based on CardLinx’ annual worldwide survey of its membership.

Download the Latest Report

Featured Insights

March 24, 2021 in Asia, Commerce Flash, Digital Commerce, eCommerce, Economy, Gamification

Alibaba Blindsided by Upstart PinDuoDuo

Alibaba Upended by Upstart PinDuoDuo Pinduoduo Inc., a five-year-old e-commerce app based in China that turns shopping into a game, has surpassed Chinese e-commerce giant Alibaba in terms of users.…
Read More
March 23, 2021 in Card-Linking, Commerce Feed, Digital Commerce, eCommerce, Economy, Newsletter

Commerce Feed: Issue No. 2 – March 2021

Two DCA Members Join Forces: Cardlytics Buys Dosh for $275 Mln Digital advertising platform Cardlytics (NASDAQ: CDLX) announced its planned acquisition of Dosh, a cash-back offers platform. The two companies, both Digital…
Read More
March 23, 2021 in Digital Commerce, Member Spotlight, New Members

Loyalty Now Joins Digital Commerce Alliance

Please Welcome Loyalty Now to Digital Commerce Alliance! Loyalty Now is a proven technology loyalty rewards platform that has established commercial relationships with trusted brands such as Visa, Mastercard, Eftpos…
Read More

Become a Member

Help shape the future of digital commerce.

Become a Member