Wednesday, November 8th, 2023 | New York, New York
DCA Summit sessions are designed to be honest exchanges between members about the things that are having the biggest impact on their businesses.
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DCA Fall Summit
Innovating to Elevate Consumer Engagement in 2024
SPEAKERS
2022 DCA Industry Study Shows Strong Annual Growth
The Digital Commerce Alliance (DCA) released its latest research revealing data and insights driving our industry. This must-read report—the 7th annual—is anticipated each year by card-linking, mobile wallet, and financial data leaders worldwide.
Among the global trade association’s findings in 2022?
- Respondents increasingly count on card-linking programs to drive customer engagement.
- As the pandemic recedes, restaurants regained their number two position as the merchant category most likely to use card-linking.
- The idea that data should be owned by consumers is gaining ground.
Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.
Episode 162: How Do Consumer Offers and Rewards Really Work?
This week on Commerce Code we speak with James Trocme, Chief Operating Officer at Points4Purpose. Points4Purpose is a pioneer in cause-related marketing, transforming consumer rewards into charitable gifts and giving consumers control over their rewards through CLO technology. James is a deep subject matter expert in the digital commerce space, so today we unpack the history, mechanics, and particulars of coupons, offers, points, and how all that evolved into an ecosystem that can support something as complex and sensitive as what P4P offers today.
Who We Are
The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.
The Digital Commerce Alliance, formerly The Cardlinx Association, is the premier multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.
Board of Directors
Silvio Tavares
CEO, VantageScore, Chairman
Paul Siegfried
Senior Vice President, Financial Services, Transunion
Emily Foshee
Vice President, Core Products & Delivery, Discover
David Kristal
CEO of Augeo and Executive Chair of Figg
Mladen Vladic
General Manager Of Loyalty Division, FIS
Colin Evans
Chairman, Collinson Valuedynamx
Erin Warren
General Manager, Rakuten In-Store Offer Network
Tim DeSoto
Head of Membership Programs, Partnerships & Innovation, Sam's Club
Ethan Chuang
Vice President of Loyalty Solutions, Mastercard Advisors
Chris Curtin
SVP, Head of Digital, Social and Rewards, Bank of America
Evelyne Forester
Senior Vice President, Head of FI Partnerships, Cardlytics
Trade for Good
The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.
We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.
Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.
Featured Insights
2024 is Gonna Be Weird . . .
. . . and DCA members are meeting in Manhattan on November 8th to talk about it. EXACTLY THREE MONTHS FROM TOMORROW, on Nov. 8th at Mastercard’s offices in Manhattan,…
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