Welcome to Digital Commerce Alliance

The Digital Commerce Alliance (DCA) is the premier multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.


Join Our Alliance

Gain access to cross-industry collaboration among members that improve the consumer and merchant experience by eliminating friction from digital commerce.

Introducing DCA’s 2022 Top 20 Women in Digital Commerce

Since 2019, the Digital Commerce Alliance (DCA) has published a list of the top women in our industry. This year is no exception. For the fourth consecutive time, we are pleased to honor outstanding women in leadership positions at card-linking, banking, financial data, mobile wallet, digital advertising, fintech, payments and merchant organizations from around the world—and to highlight the contributions they’re making in the digital commerce space.

Read DCA's AnnouncementRead Press Release

Meet Our New CEO

Dan Currell has been named Chief Executive Officer, effective June 2022. Currell will lead the global trade association in its mission to promote collaboration, education, and technology standards in the areas of digital commerce, card-linking, mobile wallets, and financial data.

Our Select Members


Total Wine Logo
Hilton Logo

Tech / Fin-Tech

Microsoft Logo
Samsung Card Logo
Rakuten Logo


Bank of America Logo
UBS Logo
RBC Logo


Google Pay
Mastercard Logo
discover logo


TransUnion Logo
Affinity Solutions logo


Figg Augeo Logo

Annual DCA Study Shows Strong Card-Linking Growth During Pandemic

The Digital Commerce Alliance (DCA) released its latest research revealing data and insights driving our industry. This must-read report is anticipated each year by card-linking, mobile wallet, and financial data leaders worldwide.

Among the global trade association’s findings in the 2021 report? Card-linking programs top the list of digital marketing tools preferred by respondents, surpassing social media marketing for the first year since the study’s inception in 2016.

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commerce code paul siegfriend

Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 132: Consumers, Inflation, and the Holidays

This week on Commerce Code we speak with Paul Siegfried, Senior Vice President of Financial Services at TransUnion, and talk about consumer behavior in the current environment, and the outlook for the holiday season.

Listen Now

Who We Are

The Digital Commerce Alliance (DCA) is the premier, multi-industry trade association advancing the future of commerce through collaboration, education and standards in card-linking, mobile wallets and financial data.

DCA was launched from the CardLinx Association which was founded in 2014 with the mission to promote online-to-offline (O2O) commerce and card-linking worldwide. The CardLinx Association, now known as the CardLinx Forum, is now one of three divisions of the Digital Commerce Alliance. The other divisions are the Mobile Wallet Forum and the Financial Data Forum.

Board of Directors

Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.

Learn More about how DCA and its member companies promote Trade for Good
Commerce Feed

Commerce Feed: Issue No. 8 – September 2021

2021 Digital Commerce Annual Industry Study Released The Digital Commerce Alliance today released its annual…

Featured Insights

September 27, 2022 in Commerce Conversations, Digital Commerce, Economy, Travel

Is Business Travel About to Stall?

Is Business Travel About to Stall?  After virtually disappearing in early 2020, business travelers are again booking trips to meetings, conferences, and events. Global business travel was a $1.4 trillion…
Read More
September 15, 2022 in Commerce Conversations, Digital Commerce

NFTs in Digital Commerce

This Week's Commerce Conversation: Are NFTs the Next Loyalty Currency? DCA Members are talking to us about NFTs. Should they move fast to incorporate the new technology into their programs?…
Read More
August 31, 2022 in Commerce Feed, Digital Commerce, Economy, Newsletter

Commerce Feed: Issue No. 19 – August 2022

Consumer Spending Strained Spending is down in the US for household items like furniture and electronics, as food, gasoline and other essentials have become more expensive. Retailers including Walmart and Best…
Read More

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Help shape the future of digital commerce.

Become a Member