The Digital Commerce Alliance (DCA) released its latest research revealing data and insights driving our industry. This must-read report—the 7th annual—is anticipated each year by card-linking, mobile wallet, and financial data leaders worldwide.
Among the global trade association’s findings in 2022?
- Respondents increasingly count on card-linking programs to drive customer engagement.
- As the pandemic recedes, restaurants regained their number two position as the merchant category most likely to use card-linking.
- The idea that data should be owned by consumers is gaining ground.